Advertisers Module – General Description

Creating and Managing Buyers in Your platform

Content

• Overview

• Integration options

• Creating a new advertiser

• Additional settings

  • Targeting & filters

  • Capping

  • Lists

  • Campaigns

  • Creatives

  • Mapping rules

• Understanding Tech fee

• Troubleshooting

---

Overview

The Advertisers Module is your central hub for creating and managing advertisers (buyers) and their campaigns. Buyers can include brands, agencies, networks, DSPs, and more. This is where you’ll configure advertiser details, choose the right integration type, and manage campaigns from start to finish.

---

Integration Options

You can integrate advertisers in several ways:

• Preset Templates – Ready-to-use configurations for most major programmatic advertisers.

• Generic RTB Integration – Select “RTB integration” if your partner isn’t on the preset list.

• Server Header Bidding – Connect via prebid.org standards.

• Internal Integration – Use internal creatives such as Banner JS or VAST.

---

Creating a New Advertiser: Step-by-Step Guide

Step 1: Access the Advertiser Creation Form

• Go to the Advertiser Module in your main menu.

• Open the Advertisers List tab.

• Click the ‘+’ button in the top-right corner to open the New Advertiser form.

Step 2: Complete the General Information (Required First)

• Fill in all required fields in the General tab (marked with a red line).

• Choose the appropriate integration method.

• If you select a preset template, mandatory fields in the General tab will auto-populate, and default settings will activate.

• For advanced configurations, go to the Integration tab (available after saving the General tab).

• Click Save — this unlocks all other configuration tabs.
  
  

Step 3: Configure Additional Settings

After saving the General information, you can set up these additional features in any order:

• Filtering and Targeting (See detailed guide →)

  • Set up audience targeting parameters
  • Define geographic and demographic filters
    
    

• Capping  (See detailed guide →)

  • Configure frequency caps and budget limits
  • Set hourly/daily and total spending controls

• Lists (See detailed guide →)

  •  Upload or connect audience lists

  • Manage blocklists and whitelists

• Campaigns (See detailed guide →)

  • Create and organize advertising campaigns

  • Set campaign-specific parameters

• Creatives (See detailed guide →)

  • Upload and manage ad creatives
  • Associate creatives with specific campaigns

• Mapping Rules (See detailed guide →)
  
  Purpose: Control how data fields are aligned between your platform and external partner systems.

  What you can configure:

  • Map incoming partner fields to the correct internal fields

  • Adjust field values to meet platform requirements

  • Apply default values when partner data is missing

  How it works: Mapping rules ensure that advertiser and campaign data flows smoothly between systems, avoiding mismatches and delivery errors.

---

Understanding Tech Fees

What is a Tech Fee?
A tech fee is a percentage deducted from an advertiser’s bids. It applies when:

• The advertiser sends gross bid prices.

• A universal platform fee applies to all bids.

How to Set a Tech Fee

• In the advertiser’s settings, find the Tech Fee field (default = 0%).

• Enter the percentage to be deducted.

• Save your changes — the fee applies automatically to all incoming bids from that advertiser.

How It Appears in Reporting

• Spend – Net amount after tech fee deduction.

• Gross Spend – Original bid amount before deduction.

Pro Tip: To apply a universal tech fee for all advertisers, set it once in Settings > Pricing, and it will apply by default to new advertisers.

---