The Today tab displays real-time trends and hourly run rates for quick performance monitoring.
Content
Overview
The Today tab displays real-time trends and hourly run rates for quick performance monitoring. Compare your current day performance against yesterday and the same weekday from the previous week.
Hourly Run Rate
View real-time average hourly rates for:
- Gross Spend: Total spend including all fees and markups (spend + tech fee)
- Spend: Net amount spent on traffic
Values are calculated averages over your selected date range.
Performance Comparison
Current Totals (Left Side)
Real-time totals for today's performance, updated continuously:
- Impressions, Video Impressions, Bids
- Gross Spend, Spend
Comparison Graph (Right Side)
Three-way comparison showing hourly trends:
- Today: Current day progress (updated till last hour)
- Yesterday: Same period
- Last Week: Same weekday, same period
How to Use:
- Select metric from dropdown (default: Gross Spend)
- View aggregated sums at the top of the graph for quick comparison
- Analyze hourly patterns and trends
Top Performers
Hourly Spend Rate - Top Advertisers
Real-time average hourly spend for your top 10 advertisers based on the selected date range.
Available Metrics
Impressions | Video Impressions | Bids | Gross Spend | Spend
Important Notes:
- All times in the UTC timezone
- Statistics are estimations only - use detailed analytics for final reporting.
- Data updated in real-time (totals) and till the last hour (graphs)