Today tab

Today's tab displays the average hourly run rate of Spend, revenue & profit. Users can compare their monetizing performance today with yesterday's and last week's.

Here you can compare your impressions, bids, spend, revenue, and profit of the current day against yesterday and the identical weekday in the previous week.

Hourly Run Rate

1. Users can view the real-time data of average hourly rates such as spend, revenue, and profit.
2. The values are calculated averages over the date range chosen by the user.

Comparison section

1. In this section, you can follow the trend and compare the performance for various metrics.
   The full metrics list is in the table below.
2. Totals
   
   On the left side, users can view the current totals for the metrics detailed in the table below. The totals are updated in real-time.
   
   
3. Comparison graph
   1. The graph shown on the right side, displays the results for the current day, yesterday, and the same weekday in the previous week.
      
      
   2. The graph results are updated till the last hour.
      
      
   3. You can select a metric from the select box list to compare different metrics. The default metric is Spend.
      
      
4. Aggregated sums (top of the graph)
   
   Users can also compare their chosen metric, in absolute numbers, sums up to the last hour of the current day, with the same time as yesterday and the same time on the weekday of the previous week.
   
   

Available metrics

Hourly Spend Rate Top Advertisers

Users can view the real-time data of average hourly spend for their top ten Advertisers.
The values are calculated averages over the date range chosen by the user.

Hourly Revenue Rate Top Inventory

Users can view the real-time data of average hourly revenue for their top ten Inventories.
The values are calculated averages over the date range chosen by the user.