Third Party Tracking

This article will review how to use third-party tracking pixels

In internal campaigns (advertiser integration type is 'Internal') the user can implement third-party tracking pixels on the creatives of the advertiser.

Please see below the different options for implementation:

1. If you need to implement a click-through pixel, just insert the pixel link into the 'Click-through URL' field. Make sure to replace the macros with Gamoshi Macros syntax. See here Macros Help. Be noted that this link should act as a notification to the third-party vendor and also properly redirect to your ad landing page.

2. If you need to implement impressions trackers you can activate the switch 'Set impression tracking URLs'. When activated you can insert your Impressions third-party tracking pixels. You can insert a few trackers. make sure to replace all macros with Gamoshi's Macros syntax. See here Macros Help.

3. If you want to implement impressions pixels as an HTML file you can insert the  'Click-through URL' field for the Click pixel and implement an Impression pixel in an HTML code. 

In order to do so please follow the below steps:

  • On the creative creation or edit form choose 'Banner' on the 'Media type' drop-down menu.
  • On the 'Creative Design' section choose 'image' in the Creative Template drop-down and upload your relevant image.
  • After the upload, you will have a URL for your uploaded image
    Screen Shot 2023-07-26 at 15.30.20
  • Change the 'Creative Template' value to 'HTML' you will see that the image URL is already in the HTML text box. 
  • Insert the click pixel into the 'Click-through URL' field. Be noted that the click pixel should act as a notification to the third-party vendor and also properly redirect to your ad landing page.
  • Paste the image URL and your imp tracking pixel into the HTML template below and paste it back into the HTML text box to replace the image URL value.
  • Make sure to replace your Pixels macros with the Gamoshi system macros version, see here Macros Help.

HTML template 

1. Replace %%IMAGE_SOURCE%% with the image URL.

2. Replace %%THIRD_PARTY_IMP%% with your third-party imp tracking pixel.

<a href="[CLICK_URL]">
<img src="%%IMAGE_SOURCE%%" width="[ADW]" height="[ADH]">
</a>
<imp src="%%THIRD_PARTY_IMP%%" width="0" height="0" style="display:none">