Targeting (Lists) parameters
In this section, you can view all available List Types that can be associated in your account.
Content
- Overview
- List types for Inventory
- List types for Advertiser/Campaign/Creative
- List types for Business partners
Overview
Users can apply lists to the following entity types:
-
Business Partners
-
Advertisers
-
Inventories
-
Campaigns
-
Creatives
Use these lists to define which entities are permitted (Allow List) or restricted (Block List) in your campaigns and overall ad strategy.
Supported List types for Inventory
| List types | Validation | Example |
|
Advertiser Domain |
Domain name only (without www/http….) |
advertiser1.com |
|
Advertiser Bundle |
String |
com.yourbundle.app1 |
|
App Bundle |
String |
com.yourdomain.appname |
|
App id |
String |
896c4965d63b |
|
Cities |
String |
Los Angeles |
|
Countries |
String |
US |
|
Creative id |
String |
70a3hhy6 |
|
Device id |
^[0-9A-F]{8}-[0-9A-F]{4}-4[0-9A-F]{3}-[89AB][0-9A-F]{3}-[0-9A-F]{12}$ |
ABCDEFAA-2554-4255-A255-ABCDEFAA2554 |
|
Domain |
Domain name only (of publisher’s site) |
rock.music.com |
|
Top-level domain |
The top-level domain (the last part of the domain without a prefix) of the publisher site. |
music.com |
|
IP |
IPV4, IPV6 |
117.189.56.194 60af:e0df:c35d:b330:52eb:91b6:4c62:cb8e |
|
Publisher id |
String |
8CUIG2452 |
|
Advertiser Partner |
String |
AdvertiserA |
|
Advertiser Business Partner |
String |
ADVBusinessB |
|
Zip Codes |
String |
10001 |
|
DMA Codes |
String |
501 |
Supported List types for Advertiser / Campaign / Creative
| List types | Validation | Example |
|
App Bundle |
String | com.yourdomain.appname |
|
App id |
String | 896c4965d63b |
|
Cities |
Pre set lists | New York |
|
Countries |
String | US |
|
Deals |
String | deal_12345 jfhgd84537 |
|
Device id |
^[0-9A-F]{8}-[0-9A-F]{4}-4[0-9A-F]{3}-[89AB][0-9A-F]{3}-[0-9A-F]{12}$ | ABCDEFAA-2554-4255-A255-ABCDEFAA2554 |
|
Top-level domain |
The top-level domain (the last part of the domain without a prefix) of the publisher site. | music.com |
|
Domain |
Domain name only (of publisher’s site) | rock.music.com |
|
IP |
IPV4, IPV6 | 117.189.56.194 60af:e0df:c35d:b330:52eb:91b6:4c62:cb8e |
|
Publisher ID |
String | 8CUIG2452 pub-1995032544933848 |
|
Inventory |
String | InventoryA |
|
Inventory business partner |
String | InvenBusinessA |
|
Zip Codes |
String | 10001 |
|
DMA Codes |
String | 501 803 |
Supported List types for Business partner
| List Types | Validation | Example |
| Inventory | String | INV1 |
| Advertiser | String | ADV1 |
| Inventory Business Partner | String | InvBus1 |
| Advertiser Business Partner | String | AdvBus1 |