In this section, you can view all available List Types that can be associated in your account.
Users can apply these lists to the following entity types:
-
Business Partners
-
Advertisers
-
Inventories
-
Campaigns
-
Creatives
Use these lists to define which entities are permitted (Allow List) or restricted (Block List) in your campaigns and overall ad strategy.
Supported List types for Inventory
Supported List types for Advertiser / Campaign / Creative
Supported List types for Business partners
Supported List types for Inventory
| List types | Validation | Example |
|
Advertiser Domain |
Domain name only (without www/http….) |
advertiser1.com |
|
Advertiser Bundle |
String |
com.yourbundle.app1 |
|
App Bundle |
String |
com.yourdomain.appname |
|
App id |
String |
896c4965d63b |
|
Cities |
String |
Los Angeles |
|
Countries |
String |
US |
|
Creative id |
String |
70a3hhy6 |
|
Device id |
^[0-9A-F]{8}-[0-9A-F]{4}-4[0-9A-F]{3}-[89AB][0-9A-F]{3}-[0-9A-F]{12}$ |
ABCDEFAA-2554-4255-A255-ABCDEFAA2554 |
|
Domain |
Domain name only (of publisher’s site) |
rock.music.com |
|
Top-level domain |
The top-level domain (the last part of the domain without a prefix) of the publisher site. |
music.com |
|
IP |
IPV4, IPV6 |
117.189.56.194 60af:e0df:c35d:b330:52eb:91b6:4c62:cb8e |
|
Publisher id |
String |
8CUIG2452 |
|
Advertiser Partner |
String |
AdvertiserA |
|
Advertiser Business Partner |
String |
ADVBusinessB |
|
Zip Codes |
String |
10001 |
|
DMA Codes |
String |
501 |
Supported List types for Advertiser / Campaign / Creative
| List types | Validation | Example |
|
App Bundle |
String | com.yourdomain.appname |
|
App id |
String | 896c4965d63b |
|
Cities |
Pre set lists | New York |
|
Countries |
String | US |
|
Deals |
String | deal_12345 jfhgd84537 |
|
Device id |
^[0-9A-F]{8}-[0-9A-F]{4}-4[0-9A-F]{3}-[89AB][0-9A-F]{3}-[0-9A-F]{12}$ | ABCDEFAA-2554-4255-A255-ABCDEFAA2554 |
|
Top-level domain |
The top-level domain (the last part of the domain without a prefix) of the publisher site. | music.com |
|
Domain |
Domain name only (of publisher’s site) | rock.music.com |
|
IP |
IPV4, IPV6 | 117.189.56.194 60af:e0df:c35d:b330:52eb:91b6:4c62:cb8e |
|
Publisher ID |
String | 8CUIG2452 pub-1995032544933848 |
|
Inventory |
String | InventoryA |
|
Inventory business partner |
String | InvenBusinessA |
|
Zip Codes |
String | 10001 |
|
DMA Codes |
String | 501 803 |
Supported List types for Business partner
| List Types | Validation | Example |
| Inventory | String | INV1 |
| Advertiser | String | ADV1 |
| Inventory Business Partner | String | InvBus1 |
| Advertiser Business Partner | String | AdvBus1 |