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      Pricing tab

      Users can manage the pricing preferences of a specific Inventory while creating a new or editing an existing one.

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      Overview

      The Pricing tab allows you to set up bid floor rules for specific inventory sources. Bid floors are minimum prices that must be met for your bids to be considered, helping you control costs and ensure profitable traffic acquisition.

      How Bid Floors Work

      Bid Floor Hierarchy

      Publisher vs. Your Rules:

      • Publisher bid floor: Only takes precedence when the bid floor sent in the bid request is HIGHER than your configured rules
      • Your bid floor rules: Used when they're higher than what the publisher sends in the bid request
      • Purpose: Enforce supply partner agreements or optimize bids above publisher minimums to improve winning and fill rates

      Your Bid Floor Rules (In Order of Priority):

      1. Granular rules: Specific targeting-based bid floors you create
      2. General bid floor: Default setting from the Settings Module applies when no granular rules match

      Final Selection:

      • Highest value wins: Between publisher floor and your rules
      • When multiple of your rules apply, the  highest bid floor + priority wins

      How to Access Pricing Configuration

      For New Inventory:

      1. Complete and save the General tab first
      2. Click on the Pricing tab
      3. Configure bid floor rules as described below

      For Existing Inventory:

      1. Go to Inventory Module → Inventory List
      2. Click the edit icon in the Actions column for your inventory
      3. Navigate to the Pricing tab

      Setting Up Bid Floor Rules

      Why Use Granular Bid Floor Rules?

      Benefits:

      • Enforce supply agreements: Meet minimum pricing commitments with partners
      • Optimize win rates: Bid above publisher minimums to improve fill rates and winning chances
      • Cost control: Set strategic minimum prices for different traffic types
      • Competitive advantage: Ensure adequate bids for valuable inventory segments

      When to Use:

      • Publisher sends $2.00 floor in bid request, you set $3.50 to improve win rates
      • Contractual agreements requiring minimum pricing with supply partners
      • Strategic bidding above market minimums for premium inventory
      • Optimization based on historical winning bid data

      Creating Bid Floor Rules

      Step 1: Define Rule Conditions.

      Set up targeting parameters that determine when this rule applies:

      Advertiser Targeting:

      • Select Advertiser: Choose the specific advertiser this rule applies to
      • Leave blank for rules that apply to all advertisers

      Traffic Targeting:

      • Source Type: App or Site (where the ad will appear)
      • Device Type: Multiple selection (mobile, desktop, tablet, etc.)
      • Countries: Geographic targeting for pricing rules
      • Device OS: Operating system targeting (iOS, Android, Windows, etc.)
      • Browsers: Browser-specific targeting (Chrome, Safari, Firefox, etc.)

      Placement Targeting:

      • Ad Sizes: Specific ad dimensions for different pricing
      • App ID: Target specific mobile applications
      • Bundle ID: Target-specific app bundle identifiers
      • Domain: Target specific website domains

      Step 2:  Set Bid Floor Configuration and Priority

      Bid Floor Configuration (Choose One):

      Option 1: Fixed Bid Floor ($)

      • Enter specific minimum CPM amount (e.g., $3.50)
      • Use Case: Set absolute minimum pricing regardless of publisher floor
      • Example: Always bid at least $2.00 CPM for premium mobile traffic

      Option 2: Fixed Lift (Percentage %)

      • Set percentage increase above the publisher's bid request floor
      • Use Case: Consistently bid above publisher minimum by a fixed percentage
      • Example: 25% lift means if the publisher sends $2.00, you bid a minimum $2.50

      Option 3: Fixed Lift (Dollar $)

      • Set a fixed dollar amount to add to the publisher's bid request floor
      • Use Case: Add a consistent dollar premium above publisher requirements
      • Example: $0.50 lift means if the publisher sends $2.00, you bid a minimum $2.50

      Priority Level (0-10):

      • Higher number = Higher priority when multiple rules could apply
      • 0 = No priority (lowest precedence)
      • 10 = Highest priority (Admin users only)
      • Use priority to resolve conflicts between overlapping rules

      Best Practices

      Rule Design Strategy

      Start Simple:

      • Begin with broad rules (device type, country)
      • Add granular rules based on performance data
      • Monitor rule effectiveness and adjust over time

      Priority Management:

      • Reserve high priorities (9-10) for the most important rules
      • Use mid-range priorities (5-8) for strategic targeting
      • Keep low priorities (1-4) for experimental or broad rules

      Performance Monitoring:

      • Track win rates and fill rates after implementing rules
      • Adjust bid floors based on inventory performance
      • Remove or modify rules that reduce fill rates excessively

      Bid Floor Configuration Strategies:

      Fixed Dollar Amount:

      • Use when you have an absolute minimum pricing requirement
      • Suitable for supply agreements with guaranteed minimums
      • Provides predictable cost control

      Percentage Lift:

      • Use when you want a consistent competitive advantage
      • Scales automatically with publisher floor changes
      • Suitable for dynamic market optimization

      Dollar Lift:

      • Use when you have a consistent premium pricing strategy
      • Adds a fixed value above market rates
      • Ideal for brand positioning and consistent margins