Frequently asked questions about iOS 14 support
Are you going to support SKAdNetwork specifications?
Yes. We are supporting OpeRTB extension objects: BidRequest.imp.ext.skadn & BidRequest.imp.ext.skadn and returning all necessary signed parameters to SSP/SDK to facilitate ad signatures and receive install validation postbacks at endpoint established during SKAdNetwork registration with Apple.
see link https://developers.mopub.com/dsps/integration/ios14proposal/.
Can you filter requests that do not include the buyer SKAdNetwork ID?
Yes.
Would you offer an alternative user identifier?
IDFV.
How will you be transmitting the IDFV in the bid request i.e. which field?
device.ext.ifv as seen in the proposal
https://developers.mopub.com/dsps/integration/ios14proposal/
Do you enrich bid requests by providing more contextual data and/or device signals?
When possible.
How will you address frequency capping and IVT filtering?
By using the IDFV.
Can you still send bid requests without IDFA?
Yes, with 000.000 replacing the IDFA.
Are you providing an exchange user ID?
Yes. We provide a user ID specific to the source app, exchange pair. This is provided at the user.id object in OpenRTB request. We use IDFA if exist, if not we are using IDFV.