Inventory VAST integration

This article is reviewing inventory VAST integration type

In order to connect inventory by a VAST tag integration follow the next steps:

  1. Create a new inventory.
  2. Choose the Source - Site or App, and fill in all required fields. 
  3. Choose 'VAST' in the 'Inventory Integration' (Integration Type) select box.
  4. Press the 'Create' button.
  5. Go to the 'Integration' tab, there you will get a wizard to create the VAST tag. You can create multiple VAST tags for the same inventory by changing the macros. All relevant traffic will get to the same inventory ID with the different parameters you have defined.

The VAST wizard:

VAST_Integration

  1. Choose the relevant parameters for your inventory:
    1. If it App, CTV, Site, Video or Audio.
    2. If the VAST is supposed to run on A client-side/player or on a server-side platform/system.
    3. If your advertisers are expecting to receive an audio request then make sure to change the ad type value from 'video' to 'audio'.
  2. You can add and remove macros from the default macros that were pre-set by your previous choices. 
  3. For Audio type requests - see here an example for running on 
    (12345 is the inventory ID)

    Site/Client (browser) :
    https://000.bidder.gamx.io/r/12345/bidr?adtype=audio&rformat=vast_xml&purl=[PAGE_URL]

    Site/Server:
    https://000.bidder.gamx.io/r/12345/bidr?adtype=audio&rformat=vast_xml&purl=[PAGE_URL]&request_ip=[IPADDR]&ua=[UA]

    App/Client (browser):
    https://000.bidder.gamx.io/r/12345/bidr?adtype=audio&rformat=vast_xml&app_bund=[APP_BUNDLE]&bidfloor=[BID_FLOOR_PRICE]&cb=[CACHEBUSTER]&ifa=[IFA]
     
    App/Server:
    https://000.bidder.gamx.io/r/12345/bidr?adtype=audio&rformat=vast_xml&app_bund=[APP_BUNDLE]&cb=[CACHEBUSTER]&ifa=[IFA]&request_ip=[IPADDR]&ua=[UA]&lat=[LAT]&lon=[LON]

    lat and long are not mandatory but are a nice addition.


  4. 'Bid Floor Param' - you have three options:
    1. Remove the 'Bid Floor' param from the VAST tag and manage the bid floor rules for this inventory from the 'Pricing' tab -> Bid floor rules section.
    2. Put a constant value and not a macro in the 'Bid Floor' param value.
    3. Leave the bid floor param as macro, letting your publishers decide which bid floors to pass through.
  5. You can choose to get the VAST tag syntax in:- Gamoshi Syntax, Spring Serve syntax, or Publica Syntax. If none of them are relevant make sure to change the macros and syntax to the syntax of the platform your inventory is using.
  6. Use the copy icon to copy your VAST URL.