Inventory
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      Inventory Module - General Description

      The Inventory module is for creating and managing Inventories (sellers).

      Content

       

      Overview

      The Inventory Module is where you create and manage inventory sources (sellers) in your  account. Inventory sources are the supply-side partners who provide ad placement opportunities - including publisher networks, direct publishers, SSPs, and other traffic sources.

      Key Functions:

      • Create and configure inventory sources
      • Set up different integration types and pricing models
      • Manage targeting lists and integration settings
      • Monitor inventory performance and availability

       

      Supported Integration Types

      The platform supports multiple ways to connect with inventory sources:

      1. RTB Integration

      Real-Time Bidding integrations with supply-side platforms and ad exchanges.

      2. Custom Integrations

      Proprietary or specialized connections tailored for specific inventory partners.

      3. Header Bidding (Prebid.org)

      • Server-side: Header bidding managed on the server
      • Client-side: Browser-based header bidding implementation
      • Mobile: Mobile app header bidding integration

      4. VAST Integration

      Video Ad Serving Template integration using VAST tags for video inventory.

      5. Script Integration

      JavaScript-based integration for inventory sources that use script implementations.

       

      Creating a New Inventory Source

      Step 1: Access Inventory Creation

      1. Go to Inventory Module → Inventory List tab
      2. Click the '+' icon in the top-right corner of the table grid
      3. "New Inventory" form will open

      Step 2: Complete the General Tab (Required First)

      Important: The General tab must be completed and saved before other configuration options become available.

      Required Fields:

      • Fill in all mandatory fields (marked with a red line on the left side)
      • Note: Required fields vary depending on the integration type you select
      • Complete basic inventory information and integration type selection

      Save to Continue: Click 'Save' after completing the General tab. Additional configuration tabs will now become available.

      Step 3: Configure Additional Settings

      After saving the General tab, you can set up these additional features:

      Pricing (See detailed guide →)

      • Set up revenue-sharing models and pricing structures
      • Configure payment terms and fee arrangements
      • Establish minimum bid requirements and pricing floors

      Lists (See detailed guide →)

      • Associate targeting lists for inventory-specific controls
      • Set up allowlists and blocklists for this inventory source
      • Configure domain and content filtering rules

      Integration (See detailed guide →)

      • Complete technical integration setup
      • Configure connection parameters and authentication
      • Set up monitoring and reporting specifications

      Mapping Rules (See detailed guide →)

      Purpose: Control how data fields are aligned between your platform and external partner systems. What you can configure:

      • Map incoming partner fields to the correct internal fields

      • Adjust field values to meet platform requirements

      • Apply default values when partner data is missing

      How it works: Mapping rules ensure that advertiser and campaign data flows smoothly between systems, avoiding mismatches and delivery errors.


       

      Audience Groups Management

      Important: Audience groups are managed separately in the Audience section of the platform, not within the Inventory Module.

      How Audiences Relate to Inventory:

      • Inventory sources can be associated with an audience group for targeting
      • Inventory-specific audiences help refine traffic targeting
      • Use the Audience section to create and manage audience definitions

      For detailed audience management, see our Audience Management Guide →

       

      Inventory Types and Use Cases

      Publisher Networks

      • What: Large networks aggregating multiple publishers.
      • Integration: Usually RTB or Custom Integration.
      • Use Case: Access to diverse, high-volume traffic sources

      Direct Publishers

      • What: Individual websites or apps you work with directly
      • Integration: Often Header Bidding or Script-based
      • Use Case: Premium inventory with direct relationships

      Supply-Side Platforms (SSPs)

      • What: Technology platforms that manage publisher inventory
      • Integration: RTB Integration is the most common
      • Use Case: Programmatic access to curated inventory

      Video Inventory Sources

      • What: Publishers specializing in video ad placements
      • Integration: VAST Integration for video-specific serving
      • Use Case: Video campaign traffic and specialized video formats

       

      Best Practices

      Planning Your Inventory Setup

      Before Creating Inventory:

      • Understand the integration type required by your partner
      • Gather all necessary technical specifications and credentials
      • Plan pricing models and revenue sharing arrangements
      • Identify targeting requirements and list needs

      Integration Type Selection

      Choose Based On:

      • Technical capabilities of the inventory partner
      • Volume and scale requirements
      • Targeting precision needs
      • Revenue optimization priorities

      Ongoing Management

      Regular Monitoring:

      • Review inventory performance and fill rates
      • Monitor pricing effectiveness and revenue optimization
      • Update targeting lists based on performance data
      • Maintain current integration specifications and credentials

       

      Integration with Other Modules

      Business Partners Module

      • Associate inventory with relevant business partners
      • Manage ads.txt and sellers.json requirements
      • Control analytics access for inventory partners

      Campaigns Module

      • Select inventory sources when creating campaigns
      • Associate campaigns with specific inventory for targeted buying
      • Monitor campaign performance across different inventory sources

      Analytics Module

      • Track inventory performance and fill rates
      • Analyze revenue and profit by inventory source
      • Monitor targeting effectiveness and optimization opportunities

       

      Quick Reference

      Inventory Creation Requirements:

      • ✅ General tab completion and save (required first)
      • ✅ Integration type selection
      • ✅ Mandatory fields completion (varies by integration type)
      • ✅ Additional tab configuration (pricing, lists, integration)

      Available Integration Types:

      • ✅ RTB Integration
      • ✅ Custom Integrations
      • ✅ Header Bidding (Server/Client/Mobile)
      • ✅ VAST Integration
      • ✅ Script Integration

      Management Capabilities:

      • ✅ Pricing model configuration
      • ✅ Targeting list association
      • ✅ Technical integration setup
      • ✅ Performance monitoring and optimization