Identity resolution helps advertisers and marketers accurately identify and target the right audience across various devices and channels
Gamoshi enables customers to integrate and interact with different identity providers.
These providers can add the user ID to the request being sent to the advertiser platform.
This can dramatically increase the ECPM and fill rate.
To integrate your identity providers (for example: LiveRamp / Intent IQ, etc.) into your account, contact our support team.
To add an identity resolution provider to an advertiser follow the next steps:
- Create a new or edit an existing Advertiser.
- Fill in the mandatory fields.
- In the Identity resolution section: Select the Advertiser's platform from the select box list.
If a customized integration type is selected in the Integration type field - it will be filled automatically. Be noted, that not all Advertisers' platforms will be supported by your Identity provider. - A list of available identity resolution providers, for your selected advertiser platform, will be presented in the 'Identity resolution service providers' table.
Switch on the relevant provider. - Press Save.