How to create a creative

In this article we will review how to create a creative for an advertiser.

You can create advertisers running Internal campaigns with creatives.

A creative can be:

For Banner media type:

HTML and Image.

For Video Media type:

VAST tag, video, and Inline XML.
For Audio media type:
VAST tag and Audio file

Step-by-Step Guide:

1. On the creation of an advertiser Choose 'Internal' on the 'Integration type' select box.

2. Fill in all mandatory fields and press 'Create'.

3. An additional tab will be open for you called 'Creatives'. In this tab, you can create banner and video creatives.

For Banner: HTML and Image.

For Video: VAST tag, video, and Inline XML.
For Audio:  VAST tag and Audio file.

4. Choose the media type, ad sizes, and price for the creative.

5. You can also choose to change the score for this creative. The higher the score the higher the priority of the creative will be. The score of the advertiser will take precedence.

6. Choose the relevant design template and upload/insert the necessary data per the design template you chose.

7. You can enrich the RTB response by adding Advertiser Domain, Iurl, Ad categories, etc.

8. Press 'Create'

10. The new creative will be added to the Advertiser creatives.

Third-party tracking

  1. Click-through URL 
    If you need to implement a click-through pixel, just insert the pixel link into the 'Click-through URL' field. Make sure to replace the macros with Gamoshi Macros syntax. See here Macros Help. Be noted that this link should act as a notification to the third-party vendor and also properly redirect to your ad landing page.
  2. PostBack
    If you implemented the click-through pixel by filling the Click-through URL field, the PostBack switch will become available.
    For more detail information refer to PostBack.
  3. Impression tracking URLs
    1. If you need to implement impressions trackers you can activate the switch 'Set impression tracking URLs'. When activated you can insert your Impressions third-party tracking pixels. You can insert a few trackers. make sure to replace all macros with Gamoshi's Macros syntax. See here Macros Help.
  4. For detailed instructions refer to Third Party Tracking.

Manage Your Resources

  1. You can upload images/videos/audio files, for the creative template 'IMAGE/VIDEO/AUDIO' using our 'Manage Your Resources' interface:
    1. From the 'Creative design' section: Press the 'Select images'/'Select movies'/'Select audio' button.
    2. In the opened pop-up, you can view your existing images/movies/audios.
      Press the Select button next to the image/movie/audio you wish to associate with the creative.
    3. If you wish to upload a new image/movie/audio: press the upload resource button:
      Select a file from your system - The file will be loaded and appear at the top of the existing resources list - you can select it now to be associated with your creative.
    4. Gamoshi supports the option of generating streams (Dash & HLS formats) once a video is uploaded, usually used in CTV activity. Please refer to your account manager to activate this option if needed and for further details.
  2. For uploading an image for iURL, the same interface will be used:
    Open the 'Enrich RTB response' section:
    1. The same image will be used as default in the image iURL field (Size 150x150 px).
    2. If you wish to change the default image here:
      Select 'Upload image' in the  'Add an IURI' field to upload an image. 
      Follow steps 1 (a) - 1 (c) above.