How to connect an inventory to an advertiser (pro account)

This article is reviewing how to connect inventories (traffic) to advertisers.

Each advertiser can be connected to an inventory, a group of inventories, or a virtual audience.

On creation of an advertiser the 'All traffic' virtual audience, will be connected as default.

A virtual audience is an audience of inventories created dynamically in real time by the type of traffic defined in the audience. For example: All Inapp Traffic, will have all incoming in-app traffic. 

When connecting a virtual audience to an advertiser you can only choose one audience. In order to connect specific inventories you need to remove first the virtual audience and choose the specific inventory.

Available virtual audiences:

• All Traffic
• All CTV Traffic
• All OTT Traffic
• All Site Traffic
• All Inapp Traffic
• All Audio Traffic
• All Native Traffic
• All Site Banner Traffic
• All Site Video Traffic
• All Site Audio Traffic
• All Inapp Banner traffic
• All Inapp Video Traffic
• All Audio Inapp traffic

Connecting the inventory:

1. After the creation of the advertiser, you can change the default of 'All traffic' by pressing the 'Choose Inventory' button on the advertiser record. A wizard for inventory choosing will be presented and you will be able to add and remove virtual audiences or specific inventories to and from the advertiser.
2. It is recommended to use the relevant virtual audience in order to always send all relevant traffic. You can use the Filtering & Targeting tab in the general details of the advertiser in order to manage more specific targeting such as country or size. 
3. If you have specific inventories you don't wish to send to a specific advertiser you can still use a virtual audience and add a blocklist of inventories in order to block the unwanted inventory from the advertiser. You can do it in the 'Lists' tab in the advertiser details.