The purpose of this document is to provide information and guidelines enabling advertisers and publishers to implement an OpenRTB integration with Gamoshi.
TABLE OF CONTENTS
1. Introduction
1.1 What is Real-Time Bidding?
1.2 How does real-time bidding work
1.3 Gamoshi supported scenarios
1.4 Gamoshi Open RTB supported versions
1.6 Gamoshi publisher endpoint URL
2. Bid request
2.1.1 OBJECT: Bid Request
2.1.2 OBJECT: Source
2.1.3 OBJECT: Regs
2.1.4 OBJECT: Imp
2.1.5 OBJECT: Metric
2.1.6 OBJECT: Banner
2.1.7 OBJECT: Video
2.1.8 OBJECT: Audio
2.1.9 OBJECT: Native
2.1.10 OBJECT: Format
2.1.11 OBJECT: Pmp
2.1.12 OBJECT: Deal
2.1.13 OBJECT: Site
2.1.14 OBJECT: App
2.1.15 OBJECT: Publisher
2.1.16 OBJECT: Content
2.1.17 OBJECT: Producer
2.1.18 OBJECT: Device
2.1.19 OBJECT: Geo
2.1.20 OBJECT: User
2.1.21 OBJECT: Data
2.1.22 OBJECT: Segment
2.1.23 Banner Bid Request Example
2.1.24 Video Bid Request Example
3. Bid response
3.1 Bid Response Specification
3.1.1 OBJECT: BidResponse
3.1.2 OBJECT: SeatBid
3.1.3 OBJECT: Bid
3.1.4 Banner Bid Response Example
3.1.5 Video Bid Response Example
1. INTRODUCTION
Gamoshi provides Cloud-based programmatic infrastructure and technology. We offer advertisers and publishers an advanced, robust technology wrapped as a set of easy-to-use services. We support a diversity of business scenarios and media types.
This document describes how to integrate to Gamoshi platform via openRTB protocol.
1.1 What is Real-Time Bidding?
Real-Time Bidding is an auction setting where ad impressions are sold and bought, and transactions take place in a blink of an eye. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. RTB auctions put the focus on impression-based bidding whereas static auctions tend to group impressions only allowing advertisers to bid on them in package deals.
1.2 How does Real-Time Bidding work:
When a user visits a website/app, a corresponding bid request is being sent to the platform the supply source is connected with via RTB endpoint.
This bid request then contains different types of information such as demographical data, location information, browser history, etc. The platform then passes the bid requests along to its list of advertisers/buyers who are connected to the platform and bid in real-time for the ad impression as it gets presented to the website/app user. The advertiser that bids the highest amount wins the impression and gets its ad served in front of the site/app user.
This same process gets repeated time and time for every ad unit of the website/app property page. This procedure takes place within 100 milliseconds, including receiving the bid request and serving the ad.
1.3 Gamoshi Supported scenarios:
Banners, Videos, and Native across mobile (in-app), desktop, and mobile web.
1.4 Gamoshi Open RTB supported versions:
2.1-2.5
1.5 Gamoshi Servers Location:
Google GCS: Berkeley County, South Carolina.
Amazon - Us East-2 Ohio.
The Gamoshi RTB platform follows the standards set by OpenRTB Version 2.5. The OpenRTB ad requests are communicated via the following endpoint:
1.6 Gamoshi Publisher Endpoint URL:
https://rtb.gamoshi.io/r/<replace with Inventory ID>/bidr
This document lays out ad requests, response structures, object specifications, and request parameters specific to Gamoshi only. Hence, we recommend that you also refer to the guidelines presented in the OpenRTB API Specification V2.5 doc.
2. BID REQUEST
2.1 Bid Request Specification
The details below specify the request parameters which Gamoshi supports following the IAB OpenRTB API Specification Version 2.5
2.1.1 OBJECT: Bid Request
Attribute | Type | Description |
id | string; required | Unique ID of the bid request, provided by the exchange. |
imp | object array; required |
Array of Imp objects (Section 2.1.4) representing the impressions offered. At least 1 Imp object is required. |
site | object; recommended |
Details via a Site object (Section 2.1.13) about the publisher’s website. Only applicable and recommended for websites. |
app | object; recommended |
Details via an App object (Section 2.1.14) about the publisher’s app (i.e., non-browser applications). Only applicable and recommended for apps. |
device | object; recommended |
Details via a Device object (Section 2.1.18) about the user’s device to which the impression will be delivered. |
user | object; recommended |
Details via a User object (Section 2.1.20) about the human user of the device; the advertising audience. |
test | integer; default 0 |
Indicator of test mode in which auctions are not billable, where 0 = live mode, 1 = test mode. |
at | integer; default 2 |
Auction type, where 1 = First Price, 2 = Second Price Plus. Exchange-specific auction types can be defined using values greater than 500. |
tmax | integer | Maximum time in milliseconds the exchange allows for bids to be received including Internet latency to avoid timeout. This value supersedes any a priori guidance from the exchange. |
wseat | string array | White list of buyer seats (e.g., advertisers, agencies) allowed to bid on this impression. IDs of seats and knowledge of the buyer’s customers to which they refer must be coordinated between bidders and the exchange a priori. At most, only one of wseat and bseat should be used in the same request. Omission of both implies no seat restrictions. |
bseat | string array | Block list of buyer seats (e.g., advertisers, agencies) restricted from bidding on this impression. IDs of seats and knowledge |
allimps | integer; default 0 |
Flag to indicate if Exchange can verify that the impressions offered represent all of the impressions available in context (e.g., all on the web page, all video spots such as pre/mid/post roll) to support road-blocking. 0 = no or unknown, 1 = yes, the |
cur | string array | Array of allowed currencies for bids on this bid request using ISO-4217 alpha codes. Recommended only if the exchange accepts multiple currencies. |
wlang | string array | White list of languages for creatives using ISO-639-1-alpha-2. Omission implies no specific restrictions, but buyers would be advised to consider language attribute in the Device and/or Content objects if available. |
bcat | string array | Blocked advertiser categories using the IAB content categories. Refer to List 5.1. |
badv |
string array | Block list of advertisers by their domains (e.g., ford.com”). |
bapp | string array | Block list of applications by their platform-specific exchange-independent application identifiers. On Android, these should be bundle or package names (e.g., com.foo.mygame). On iOS, these are numeric IDs. |
source | object | A Sorce object (Section 2.1.2) that provides data about the inventory source and which entity makes the final decision. |
regs | object | A Regs object (Section 2.1.3) that specifies any industry, legal, or governmental regulations in force for this request. |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.2 OBJECT: Source
Attribute | Type | Description |
fd | Integer; recommended |
Entity responsible for the final impression sale decision, where 0 = exchange, 1 = upstream source. |
tid |
string; |
Transaction ID that must be common across all participants in this bid request (e.g., potentially multiple exchanges). |
pchain |
string; |
Payment ID chain string containing embedded syntax described in the TAG Payment ID Protocol v1.0. |
ext |
object |
Placeholder for exchange-specific extensions to OpenRTB. |
2.1.3 OBJECT: Regs
Attribute | Type | Description |
coppa | integer | Flag indicating if this request is subject to the COPPA regulations established by the USA FTC, where 0 = no, 1 = yes. |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.4 OBJECT: Imp
Attribute | Type | Description |
id |
string; required |
A unique identifier for this impression within the context of the bid request (typically, starts with 1 and increments. |
metric |
object array |
An array of Metric object (Section 2.1.5). |
banner |
object |
A Banner object (Section 2.1.6); required if this impression is offered as a banner ad opportunity. |
video |
object |
A Video object (Section 2.1.7); required if this impression is |
audio | object | Currently not supported. |
native | object | A Native object (Section 2.1.9); required if this impression is offered as a native ad opportunity. |
pmp | object | A Pmp object (Section 2.1.11) containing any private marketplace deals in effect for this impression. |
displaymanager | string | Name of ad mediation partner, SDK technology, or player responsible for rendering ad (typically video or mobile). Used by some ad servers to customize ad code by partner. Recommended for video and/or apps. |
displaymanagerver | string | Version of ad mediation partner, SDK technology, or player responsible for rendering ad (typically video or mobile). Used by some ad servers to customize ad code by partner. Recommended for video and/or apps. |
instl | integer; default 0 |
1 = the ad is interstitial or full screen, 0 = not interstitial. |
tagid | string | Identifier for specific ad placement or ad tag that was used to initiate the auction. This can be useful for debugging of any issues, or for optimization by the buyer. |
bidfloor | float; default 0 | Minimum bid for this impression expressed in CPM. |
bidfloorcur | string; default “USD” |
Currency specified using ISO-4217 alpha codes. This may be different from bid currency returned by bidder if this is allowed by the exchange. |
clickbrowser | integer | Indicates the type of browser opened upon clicking the creative in an app, where 0 = embedded, 1 = native. Note that the Safari View Controller in iOS 9.x devices is considered a native browser for purposes of this attribute. |
secure | integer | Flag to indicate if the impression requires secure HTTPS URL creative assets and markup, where 0 = non-secure, 1 = secure. If omitted, the secure state is unknown, but non-secure HTTP |
iframebuster | string array | Array of exchange-specific names of supported iframe busters. |
exp | integer | Advisory as to the number of seconds that may elapse between the auction and the actual impression. |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.5 OBJECT: Metric
Attribute | Type | Description |
type | string; required | Type of metric being presented using exchange curated string names which should be published to bidders a priori. |
value | float; required | Number representing the value of the metric. Probabilities must be in the range 0.0 – 1.0. |
vendor | string; recommended |
Source of the value using exchange curated string names which should be published to bidders a priori. If the exchange itself is the source versus a third party, “EXCHANGE” is recommended. |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.6 OBJECT: Banner
Attribute | Type | Description |
format | object array; recommended |
Array of format objects (Section 2.1.10) representing the banner sizes permitted. If none are specified, then use of the h and w attributes is highly recommended. |
w | integer | Exact width in device independent pixels (DIPS); recommended if no format objects are specified. |
h | integer | Exact height in device independent pixels (DIPS); recommended if no format objects are specified. |
btype | integer array |
blocked banner ad types. Refer to List 5.2 |
battr | integer array | Blocked creative attributes. Refer to List 5.3. |
pos | integer | Ad position on screen. Refer to List 5.4. |
mimes | string array | Content MIME types supported. Popular MIME types may include “application/x-shockwave-flash”, “image/jpg”, and “image/gif”. |
topframe | integer | Indicates if the banner is in the top frame as opposed to an iframe, where 0 = no, 1 = yes. |
expdir | integer array | Directions in which the banner may expand. Refer to List 5.5. |
api | integer array | List of supported API frameworks for this impression. Refer to List 5.6. If an API is not explicitly listed, it is assumed not to be supported. |
id | string | Unique identifier for this banner object. Recommended when Banner objects are used with a Video object (Section 2.1.7) to represent an array of companion ads. Values usually start at 1 and increase with each object; should be unique within an impression. |
vcm | integer | Relevant only for Banner objects used with a Video object (Section 2.1.7) in an array of companion ads. Indicates the companion banner rendering mode relative to the associated video, where 0 = concurrent, 1 = end-card. |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.7 OBJECT: Video
Attribute | Type | Description |
mimes | string array; required |
Content MIME types supported (e.g., “video/x-ms-wmv”, “video/mp4”). |
minduration | integer; recommended |
Minimum video ad duration in seconds. |
maxduration | integer; recommended |
Maximum video ad duration in seconds. |
protocols | integer; recommended |
Array of supported video protocols. Refer to List 5.8. At least one supported protocol must be specified in either the protocol or protocols attribute. |
w | integer; recommended |
Width of the video player in device independent pixels (DIPS). |
h | integer; recommended |
Height of the video player in device independent pixels (DIPS). |
startdelay | integer; recommended |
Indicates the start delay in seconds for pre-roll, mid-roll, or post-roll ad placements. Refer to List 5.12 for additional generic values. |
placement | integer | Placement type for the impression. Refer to List 5.9. |
linearity | integer | Indicates if the impression must be linear, nonlinear, etc. If none specified, assume all are allowed. Refer to List 5.7. |
skip | integer | Indicates if the player will allow the video to be skipped, where 0 = no, 1 = yes. If a bidder sends markup/creative that is itself skippable, the Bid object should include the attr array with an element of 16 indicating skippable video. Refer to List 5.3. |
skipmin | integer; default 0 |
Videos of total duration greater than this number of seconds can be skippable; only applicable if the ad is skippable. |
skipafter | integer; default 0 |
Number of seconds a video must play before skipping is enabled; only applicable if the ad is skippable. |
sequence | integer | If multiple ad impressions are offered in the same bid request, the sequence number will allow for the coordinated delivery of multiple creatives. |
battr | integer array | Blocked creative attributes. Refer to List 5.3. |
maxextended | integer | Maximum extended ad duration if extension is allowed. If blank or 0, extension is not allowed. If -1, extension is allowed, and there is no time limit imposed. If greater than 0, then the value represents the number of seconds of extended play supported beyond the maxduration value. |
minbitrate | integer | Minimum bit rate in Kbps. |
maxbitrate | integer | Maximum bit rate in Kbps. |
boxingallowed | integer default 1 |
Indicates if letter-boxing of 4:3 content into a 16:9 window is allowed, where 0 = no, 1 = yes. |
playbackmethod | integer array | Playback methods that may be in use. If none are specified, any method may be used. Refer to List 5.10. Only one method is typically used in practice. As a result, this array may be converted to an integer in a future version of the specification. It is strongly advised to use only the first element of this array in preparation for this change. |
playbackend | integer | The event that causes playback to end. Refer to List 5.11. |
delivery | integer array | Supported delivery methods (e.g., streaming, progressive). If none specified, assume all are supported. Refer to List 5.15. |
pos | integer | Ad position on screen. Refer to List 5.4. |
companionad | object array | Array of Banner objects (Section 2.1.6) if companion ads are available. |
api | integer array | List of supported API frameworks for this impression. Refer to List 5.6. If an API is not explicitly listed, it is assumed not to be supported. |
companiontype | integer array | Supported VAST companion ad types. Refer to List 5.14. Recommended if companion Banner objects are included via the companionad array. If one of these banners will be rendered as an end-card, this can be specified using the vcm attribute with the particular banner (Section 2.1.6). |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.8 OBJECT: Audio (currently not supported)
2.1.9 OBJECT: Native
Attribute | Type | Description |
request | string; required | Request payload complying with the Native Ad Specification. |
ver | string; recommended |
Version of the Dynamic Native Ads API to which request complies; highly recommended for efficient parsing. |
api | integer array | List of supported API frameworks for this impression. Refer to List 5.6. If an API is not explicitly listed, it is assumed not to be supported. |
battr | integer array | Blocked creative attributes. Refer to List 5.3. |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.10 OBJECT: Format
Attribute | Type | Description |
w | integer | Width in device independent pixels (DIPS). |
h | integer | Height in device independent pixels (DIPS). |
wratio | integer | Relative width when expressing size as a ratio. |
hratio | integer | Relative height when expressing size as a ratio. |
wmin | integer | The minimum width in device independent pixels (DIPS) at which the ad will be displayed the size is expressed as a ratio. |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.11 OBJECT: Pmp
Attribute | Type | Description |
private_auction | integer; default 0 |
Indicator of auction eligibility to seats named in the Direct Deals object, where 0 = all bids are accepted, 1 = bids are restricted to the deals specified and the terms thereof. |
deals | object array | Array of Deal (Section 2.1.12) objects that convey the specific deals applicable to this impression. |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.12 OBJECT: Deal
Attribute | Type | Description |
id | string; required | A unique identifier for the direct deal. |
bidfloor | float; default 0 | Minimum bid for this impression expressed in CPM. |
bidfloorcur | string; default ”USD” |
Currency specified using ISO-4217 alpha codes. This may be different from bid currency returned by bidder if this is allowed by the exchange. |
at | integer | Optional override of the overall auction type of the bid request, where 1 = First Price, 2 = Second Price Plus, 3 = the value passed in bidfloor is the agreed upon deal price. Additional auction types can be defined by the exchange. |
wseat | string array | Whitelist of buyer seats (e.g., advertisers, agencies) allowed to bid on this deal. IDs of seats and the buyer’s customers to which they refer must be coordinated between bidders and the exchange a priori. Omission implies no seat restrictions. |
wadomain | string array | Array of advertiser domains (e.g., advertiser.com) allowed to bid on this deal. Omission implies no advertiser restrictions. |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.13 OBJECT: Site
Attribute | Type | Description |
id | string; recommended |
Exchange-specific site ID. |
name | string | Site name (may be aliased at the publisher’s request). |
domain | string | Domain of the site (e.g., “mysite.foo.com”). |
cat | string array | Array of IAB content categories of the site. Refer to List 5.1. |
sectioncat | string array | Array of IAB content categories that describe the current section of the site. Refer to List 5.1. |
pagecat | string array | Array of IAB content categories that describe the current page or view of the site. Refer to List 5.1. |
page | string | URL of the page where the impression will be shown. |
ref | string | Referrer URL that caused navigation to the current page. |
search | string | Search string that caused navigation to the current page. |
mobile | integer | Indicates if the site has been programmed to optimize layout when viewed on mobile devices, where 0 = no, 1 = yes. |
privacypolicy | integer | Indicates if the site has a privacy policy, where 0 = no, 1 = yes. |
publisher | object | Details about the Publisher (Section 2.1.15) of the site. |
content | object | Details about the Content (Section 2.1.16) within the site. |
keywords | string | Comma separated list of keywords about the site. |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.14 OBJECT: App
Attribute | Type | Description |
id | string; recommended |
Exchange-specific app ID. |
name | string | App name (may be aliased at the publisher’s request). |
bundle | string | A platform-specific application identifier intended to be unique to the app and independent of the exchange. On Android, this should be a bundle or package name (e.g., com.foo.mygame). On iOS, it is typically a numeric ID. |
domain | string | Domain of the app (e.g., “mygame.foo.com”). |
storeurl | string | App store URL for an installed app; for IQG 2.1 compliance. |
cat | string array | Array of IAB content categories of the app. Refer to List 5.1. |
sectioncat | string array | Array of IAB content categories that describe the current section of the app. Refer to List 5.1. |
pagecat | string array | Array of IAB content categories that describe the current page or view of the app. Refer to List 5.1. |
ver | string | Application version. |
privacypolicy | integer | Indicates if the app has a privacy policy, where 0 = no, 1 = yes. |
paid | integer | 0 = app is free, 1 = the app is a paid version. |
publisher | object | Details about the Publisher (Section 3.2.15) of the app. |
content | object | Details about the Content (Section 3.2.16) within the app. |
keywords | string | Comma separated list of keywords about the app. |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.15 OBJECT: Publisher
Attribute | Type | Description |
id | string | Exchange-specific publisher ID. |
name | string | Publisher name (may be aliased at the publisher’s request). |
cat | string array | Array of IAB content categories that describe the publisher. Refer to List 5.1. |
domain | string | Highest level domain of the publisher (e.g., “publisher.com”). |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.16 OBJECT: Content
Attribute | Type | Description |
id | string | ID uniquely identifying the content. |
episode | integer | Episode number. |
title | string | Content title. Video Examples: “Search Committee” (television), “A New Hope” (movie), or “Endgame” (made for web). Non-Video Example: “Why an Antarctic Glacier Is Melting So Quickly” (Time magazine article). |
series | string | Content series. Video Examples: “The Office” (television), “Star Wars” (movie), or “Arby ‘N’ The Chief” (made for web). Non-Video Example: “Ecocentric” (Time Magazine blog). |
season | string | Content season (e.g., “Season 3”). |
artist | string | Artist credited with the content. |
genre | string | Genre that best describes the content (e.g., rock, pop, etc). |
album | string | Album to which the content belongs; typically for audio. |
isrc | string | International Standard Recording Code conforming to ISO-3901. |
producer | object | Details about the content Producer (Section 2.1.17). |
url | string | URL of the content, for buy-side contextualization or review. |
cat | string array | Array of IAB content categories that describe the content producer. Refer to List 5.1. |
prodq | integer | Production quality. Refer to List 5.13. |
context | integer | Type of content (game, video, text, etc.). Refer to List 5.18. |
contentrating | string | Content rating (e.g., MPAA). |
userrating | string | User rating of the content (e.g., number of stars, likes, etc.). |
qagmediarating | integer | Media rating per IQG guidelines. Refer to List 5.19. |
keywords | string | Comma separated list of keywords describing the content. |
livestream | integer | 0 = not live, 1 = content is live (e.g., stream, live blog). |
sourcerelationship | integer | 0 = not live, 1 = content is live (e.g., stream, live blog). |
len | integer | Length of content in seconds; appropriate for video or audio. |
language | string | Content language using ISO-639-1-alpha-2. |
embeddable | integer | Indicator of whether or not the content is embeddable (e.g., an embeddable video player), where 0 = no, 1 = yes. |
data | object array | Additional content data. Each Data object (Section 2.1.21) represents a different data source. |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.17 OBJECT: Producer
Attribute | Type | Description |
id | string | Content producer or originator ID. Useful if content is syndicated and may be posted on a site using embed tags. |
name | string | Content producer or originator name (e.g., “Warner Bros”). |
cat | string array | Array of IAB content categories that describe the content producer. Refer to List 5.1. |
domain | string | Highest level domain of the content producer (e.g., “producer.com”). |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.18 OBJECT: Device
Attribute | Type | Description |
ua | string; recommended |
Browser user agent string. |
geo | object; recommended |
Location of the device assumed to be the user’s current location defined by a Geo object (Section 2.1.19). |
dnt | integer; recommended |
Standard “Do Not Track” flag as set in the header by the browser, where 0 = tracking is unrestricted, 1 = do not track. |
lmt | integer; recommended |
“Limit Ad Tracking” signal commercially endorsed (e.g., iOS, Android), where 0 = tracking is unrestricted, 1 = tracking must be limited per commercial guidelines. |
ip | string; recommended |
IPv4 address closest to device. |
ipv6 | string | IP address closest to device as IPv6. |
devicetype | integer | The general type of device. Refer to List 5.21. |
make | string | Device make (e.g., “Apple”). |
model | string | Device model (e.g., “iPhone”). |
os | string | Device operating system (e.g., “iOS”). |
osv | string | Device operating system version (e.g., “3.1.2”). |
hwv | string | Hardware version of the device (e.g., “5S” for iPhone 5S). |
h | integer | Physical height of the screen in pixels. |
w | integer | Physical width of the screen in pixels. |
ppi | integer | Screen size as pixels per linear inch. |
pxratio | float | The ratio of physical pixels to device independent pixels. |
js | integer | Support for JavaScript, where 0 = no, 1 = yes. |
geofetch |
integer | Indicates if the geolocation API will be available to JavaScript code running in the banner, where 0 = no, 1 = yes. |
flashver | string | Version of Flash supported by the browser. |
language | string | Browser language using ISO-639-1-alpha-2. |
carrier | string | Carrier or ISP (e.g., “VERIZON”) using exchange curated string names which should be published to bidders a priori. |
mccmnc | string | Mobile carrier as the concatenated MCC-MNC code (e.g., “310-005” identifies Verizon Wireless CDMA in the USA). Refer to https://en.wikipedia.org/wiki/Mobile_country_code for further examples. Note that the dash between the MCC and MNC parts is required to remove parsing ambiguity. |
connectiontype | integer | Network connection type. Refer to List 5.22. |
ifa | string | ID sanctioned for advertiser use in the clear (i.e., not hashed). |
didsha1 | string | Hardware device ID (e.g., IMEI); hashed via SHA1. |
didmd5 | string | Hardware device ID (e.g., IMEI); hashed via MD5. |
macsha1 | string | MAC address of the device; hashed via SHA1. |
macmd5 | string | MAC address of the device; hashed via MD5. |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.19 OBJECT: Geo
Attribute | Type | Description |
lat | float | Latitude from -90.0 to +90.0, where negative is south. |
lon | float | Longitude from -180.0 to +180.0, where negative is west. |
type | integer | Source of location data; recommended when passing lat/lon. Refer to List 5.20. |
accuracy | integer | Estimated location accuracy in meters; recommended when lat/lon are specified and derived from a device’s location services (i.e., type = 1). Note that this is the accuracy as reported from the device. Consult OS specific documentation (e.g., Android, iOS) for exact interpretation. |
lastfix | integer | Number of seconds since this geolocation fix was established. Note that devices may cache location data across multiple fetches. Ideally, this value should be from the time the actual fix was taken. |
ipservice | integer | Service or provider used to determine geolocation from IP address if applicable (i.e., type = 2). Refer to List 5.23. |
country | string | Country code using ISO-3166-1-alpha-3. |
region | string | Region code using ISO-3166-2; 2-letter state code if USA. |
regionfips104 | string | Region of a country using FIPS 10-4 notation. While OpenRTB supports this attribute, it has been withdrawn by NIST in 2008. |
metro | string | Google metro code; similar to but not exactly Nielsen DMAs. See Appendix A for a link to the codes. |
city | string | City using United Nations Code for Trade & Transport Locations. See Appendix A for a link to the codes. |
zip | string | Zip or postal code. |
utcoffset | integer | Local time as the number +/- of minutes from UTC. |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.20 OBJECT: User
Attribute | Type | Description |
id | string; recommended |
Exchange-specific ID for the user. At least one of id or buyeruid is recommended. |
buyeruid | string; recommended |
Buyer-specific ID for the user as mapped by the exchange for the buyer. At least one of buyeruid or id is recommended. |
yob | integer | Year of birth as a 4-digit integer. |
gender | string | Gender, where “M” = male, “F” = female, “O” = known to be other (i.e., omitted is unknown). |
keywords | string | Comma separated list of keywords, interests, or intent. |
customdata | string | Optional feature to pass bidder data that was set in the exchange’s cookie. The string must be in base85 cookie safe characters and be in any format. Proper JSON encoding must be used to include “escaped” quotation marks. |
geo | object | Location of the user’s home base defined by a Geo object (Section 2.1.19). This is not necessarily their current location. |
data | object array | Additional user data. Each Data object (Section 2.1.21) represents a different data source. |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.21 OBJECT: Data
Attribute | Type | Description |
id | string | Exchange-specific ID for the data provider. |
name | string | Exchange-specific name for the data provider. |
segment | object array | An array of Segment (Section 2.1.22) objects that contain the actual data values. |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.22 OBJECT: Segment
Attribute | Type | Description |
id | string | ID of the data segment specific to the data provider. |
name | string | Name of the data segment specific to the data provider. |
value | string | String representation of the data segment value |
ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
2.1.23 Banner Bid Request Example
{
id: "1a7e8897-7054-42cb-beae-14a6dd0fc140",
site: {
domain: "demo.gamotest.com",
page: "http://demo.gamotest.com/publishers/demo/index.html",
ref: ""
},
device: {
ua: "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36
(KHTML, like Gecko) Chrome/75.0.3770.142 Safari/537.36",
ip: "3.0.0.0"
},
imp: [
{
id: "395060be-12ab-4456-adaf-ab641c4ebadc",
instl: 0,
tagid: "banner-unit",
bidfloor: 0,
bidfloorcur: "USD",
secure: 0,
banner: {
w: 300,
h: 250,
pos: 0,
topframe: 0
}
}
],
ext: { }
}
2.1.24 Video Bid Request Example
{
"app": {
"bundle": "com.gamoshi.test",
"id": "d422842355a24f3c9df40c139ca214a4",
"name": "SDK Test"
},
"at": 2,
"badv": [
],
"bcat": [
],
"device": {
"carrier": "",
"connectiontype": 1,
"devicetype": 4,
"dnt": 0,
"geo": {
"city": "Mountain View",
"country": "USA",
"metro": "",
"type": 2,
"zip": "94043"
},
"h": 1920,
"hwv": "klteatt",
"ifa": "c50377de-f8a4-4f89-81c6-ad0c00691bc0",
"ip": "66.249.76.28",
"js": 1,
"language": "en",
"lmt": 0,
"make": "samsung",
"model": "SAMSUNG-SM-G900A",
"os": "Android",
"osv": "5.0.0",
"ua": "Dalvik/2.1.0 (Linux; U; Android 5.0; SAMSUNG-SM-G900A Build/LRX21T)",
"w": 1080
},
"id": "18f21e5332a17b95ffb922317137d2302a5c28a2",
"imp": [
{
"displaymanager": "generic",
"displaymanagerver": "6.2.4",
"id": "1",
"instl": 1,
"secure": 0,
"tagid": "86371d35d96aff1f:",
"video": {
"battr": [
],
"companiontype": [
1,
2
],
"h": 480,
"linearity": 1,
"maxduration": 60,
"mimes": [
"video/mp4"
],
"minduration": 5,
"protocols": [
2,
3
],
"w": 320
}
}
]
}
3. BID RESPONSE
3.1 Bid Response Specification
RTB responses contain bids that reference specific impressions within a bid request. Bids are in essence an offer to buy. The bid response consists of the top-level bid response object and optional objects that depict the specific bids. An empty HTTP response constitutes a no-bid and is in fact the most bandwidth-friendly form of this signal although returning a response with a “no-bid reason” is encouraged. A malformed response or a response that contains no actual bids will also be interpreted as no-bid.
3.1.1 Object: BidResponse
Attribute | Type | Description |
id | string; required | ID of the bid request to which this is a response. |
seatbid | object array | Array of seatbid objects; 1+ required if a bid is to be made. |
bidid | string | Bidder generated response ID to assist with logging/tracking. |
cur | string; default “USD” |
Bid currency using ISO-4217 alpha codes. |
customdata | string | Optional feature to allow a bidder to set data in the exchange’s cookie. The string must be in base85 cookie safe characters and be in any format. Proper JSON encoding must be used to include “escaped” quotation marks. |
nbr | integer | Reason for not bidding. Refer to List 5.24. |
ext | object | Placeholder for bidder-specific extensions to OpenRTB. |
3.1.2 Object: SeatBid
Attribute | Type | Description |
bid | object array; required |
Array of 1+ Bid objects (Section 3.1.3) each related to an impression. Multiple bids can relate to the same impression. |
seat | string | ID of the buyer seat (e.g., advertiser, agency) on whose behalf this bid is made. |
group | integer; default 0 |
0 = impressions can be won individually; 1 = impressions must be won or lost as a group. |
ext | object | Placeholder for bidder-specific extensions to OpenRTB. |
3.1.3 Object: Bid
Attribute | Type | Description |
id | string; required | Bidder generated bid ID to assist with logging/tracking. |
impid | string; required | ID of the Imp object in the related bid request. |
price | float; required | Bid price expressed as CPM although the actual transaction is for a unit impression only. Note that while the type indicates float, integer math is highly recommended when handling currencies (e.g., BigDecimal in Java). |
nurl | string | Win notice URL called by the exchange if the bid wins (not necessarily indicative of a delivered, viewed, or billable ad); optional means of serving ad markup. Substitution macros may be included in both the URL and optionally returned markup. |
burl | string | Billing notice URL called by the exchange when a winning bid becomes billable based on exchange-specific business policy (e.g., typically delivered, viewed, etc.). Substitution macros may be included. |
lurl | string | Loss notice URL called by the exchange when a bid is known to have been lost. Substitution macros may be included. Exchange-specific policy may preclude support for loss notices or the disclosure of winning clearing prices resulting in ${AUCTION_PRICE} macros being removed (i.e., replaced with a zero-length string). |
adm | string | Optional means of conveying ad markup in case the bid wins; supersedes the win notice if markup is included in both. Substitution macros may be included. |
adid | string | ID of a preloaded ad to be served if the bid wins. |
adomain | string array | Advertiser domain for block list checking (e.g., “ford.com”). This can be an array of for the case of rotating creatives. Exchanges can mandate that only one domain is allowed. |
bundle | string | A platform-specific application identifier intended to be unique to the app and independent of the exchange. On Android, this should be a bundle or package name (e.g., com.foo.mygame). On iOS, it is a numeric ID. |
iurl | string | URL without cache-busting to an image that is representative of the content of the campaign for ad quality/safety checking. |
cid | string | Campaign ID to assist with ad quality checking; the collection of creatives for which iurl should be representative. |
crid | string | Creative ID to assist with ad quality checking. |
tactic |
string array | Tactic ID to enable buyers to label bids for reporting to the exchange the tactic through which their bid was submitted. The specific usage and meaning of the tactic ID should be communicated between buyer and exchanges a priori. |
cat | string array | IAB content categories of the creative. Refer to List 5.1. |
attr | integer array | Set of attributes describing the creative. Refer to List 5.3. |
api | integer | API required by the markup if applicable. Refer to List 5.6. |
protocol | integer | Video response protocol of the markup if applicable. Refer to List 5.8. |
qagmediarating | integer | Creative media rating per IQG guidelines. Refer to List 5.19. |
language | string | Language of the creative using ISO-639-1-alpha-2. The non-standard code “xx” may also be used if the creative has no linguistic content (e.g., a banner with just a company logo). |
dealid | string | Reference to the deal.id from the bid request if this bid pertains to a private marketplace direct deal. |
w | integer | Width of the creative in device independent pixels (DIPS). |
h | integer | Height of the creative in device independent pixels (DIPS). |
wratio | integer | Relative width of the creative when expressing size as a ratio. Required for Flex Ads. |
hratio | integer | Relative height of the creative when expressing size as a ratio. Required for Flex Ads. |
exp | integer | Advisory as to the number of seconds the bidder is willing to wait between the auction and the actual impression. |
ext | object | Placeholder for bidder-specific extensions to OpenRTB. |
3.1.4 Banner Bid Response Example
{
"id":"imp_5dff3170e4b01f3d1c599c9f",
"bidid":"imp_5dff3170e4b01f3d1c599c9f",
"cur":"USD",
"seatbid":[
{
"seat":"16482",
"group":0,
"bid":[
{
"id":"gb_1",
"impid":"1",
"price":0.99,
"adid":"2867",
"nurl":"http://rtb.gamoshi.io/pix/6511/win_notice/imp_5dff3170e4b01f3d1c599c9f/im.gif?r=imp_5dff3170e4b01f3d1c599c9f&i=1&a=2867&b=gb_1&p=${AUCTION_PRICE}&est=1577005424757",
"adomain":[
],
"bundle":"test bundle",
"adm":"<script src='https://www.googletagservices.com/tag/js/gpt.js'>\n googletag.pubads().definePassback('/21724121070/white-test-300x600', [300, 600]).display();\n</script><img src=\"http://rtb.gamoshi.io/pix/6511/imp/imp_5dff3170e4b01f3d1c599c9f/im.gif?r=imp_5dff3170e4b01f3d1c599c9f&i=1&a=2867&b=gb_1&est=1577005424757\" alt=\" \" style=\"display:none\"/><script type=\"text/javascript\" src=\"https://q.adrta.com/s/gms/aa.js?cb=#gms;paid=gms;avid=;caid=16482;plid=2867;priceBid=0.0101;pricePaid=1.0;siteId=jugantor.com;publisherId=6511;kv1=300x600;kv2=http:\\/\\/jugantor.com\\/index.html;kv3=gusr_5ce6d802e4b07c649ac40368;kv4=3.0.0.0;kv7=6511;kv9=;kv11=5dff3170e4b01f3d1c599d44;kv12=;kv13=;kv14=;kv15=USA;kv16=41.1682;kv17=-73.2689;kv18=;kv19=;kv20=;kv21=;kv22=;kv23=;kv25=Macintosh;kv26=macOS;kv27=Mozilla\\/5.0 (Macintosh; Intel Mac OS X 10_15_0) AppleWebKit\\/537.36 (KHTML, like Gecko) Chrome\\/77.0.3865.120 Safari\\/537.36;kv24=Desktop\"></script><img src=\"https://p.adsymptotic.com/d/px/?_pid=15966&_psign=8c4d0ab05105efd346f4fe4d7c363cf0&_pu=http%3A%2F%2Fjugantor.com%2Findex.html&_puuid=gusr_5ce6d802e4b07c649ac40368&_rand=5dff3170e4b01f3d1c599d44\" alt=\" \" style=\"display:none\"/>",
"cid":"16482",
"crid":"2867",
"cat":[
],
"attr":[
],
"h":600,
"w":300,
"ext":{
"bidfloor":0.0101,
"imptrackers":[
"http://rtb.gamoshi.io/pix/6511/imp/imp_5dff3170e4b01f3d1c599c9f/im.gif?r=imp_5dff3170e4b01f3d1c599c9f&i=1&a=2867&b=gb_1&est=1577005424757"
]
}
}
]
}
]
}
3.1.5 Video Bid Response Example
{
"id": "d24543f7-c2ef-4386-9382-b724702d3b9a",
"bidid": "imp_607ec5fae4b01407c1c6180d",
"cur": "USD",
"seatbid": [
{
"seat": "3668",
"group": 0,
"bid": [
{
"id": "gb_1",
"impid": "5c547eea-37c2-4101-bd91-9426ecf48127",
"price": 5.0,
"adid": "1274",
"nurl": "http://aws.gamx.io/pix/1275/win_notice/imp_607ec5fae4b01407c1c6180d/im.gif?r=imp_607ec5fae4b01407c1c6180d&i=5c547eea-37c2-4101-bd91-9426ecf48127&a=1274&b=gb_1&p=${AUCTION_PRICE}&est=1618920954952",
"adm": "<?xml version=\"1.0\" encoding=\"UTF-8\"?><VAST version=\"2.0\"><Ad id=\"5c547eea-37c2-4101-bd91-9426ecf48127\"><Wrapper><AdSystem version=\"2.0\"><![CDATA[gamoshi.io]]></AdSystem><VASTAdTagURI><![CDATA[https://static.gambid.io/demo/vast.xml]]></VASTAdTagURI><Error><![CDATA[https://aws.gamx.io/pix/1275/verror/imp_607ec5fae4b01407c1c6180d/im.gif?r=imp_607ec5fae4b01407c1c6180d&i=5c547eea-37c2-4101-bd91-9426ecf48127&a=1274&b=gb_1&est=1618920954950&error=[ERRORCODE]]]></Error><Impression><![CDATA[https://aws.gamx.io/pix/1275/vimp/imp_607ec5fae4b01407c1c6180d/im.gif?r=imp_607ec5fae4b01407c1c6180d&i=5c547eea-37c2-4101-bd91-9426ecf48127&a=1274&b=gb_1&est=1618920954950]]></Impression><Creatives><Creative AdID=\"1274\"><Linear><TrackingEvents><Tracking event=\"start\"><![CDATA[https://aws.gamx.io/pix/1275/start/imp_607ec5fae4b01407c1c6180d/im.gif?r=imp_607ec5fae4b01407c1c6180d&i=5c547eea-37c2-4101-bd91-9426ecf48127&a=1274&b=gb_1&est=1618920954950]]></Tracking><Tracking event=\"firstQuartile\"><![CDATA[https://aws.gamx.io/pix/1275/fq/imp_607ec5fae4b01407c1c6180d/im.gif?r=imp_607ec5fae4b01407c1c6180d&i=5c547eea-37c2-4101-bd91-9426ecf48127&a=1274&b=gb_1&est=1618920954950]]></Tracking><Tracking event=\"midpoint\"><![CDATA[https://aws.gamx.io/pix/1275/mp/imp_607ec5fae4b01407c1c6180d/im.gif?r=imp_607ec5fae4b01407c1c6180d&i=5c547eea-37c2-4101-bd91-9426ecf48127&a=1274&b=gb_1&est=1618920954950]]></Tracking><Tracking event=\"thirdQuartile\"><![CDATA[https://aws.gamx.io/pix/1275/tq/imp_607ec5fae4b01407c1c6180d/im.gif?r=imp_607ec5fae4b01407c1c6180d&i=5c547eea-37c2-4101-bd91-9426ecf48127&a=1274&b=gb_1&est=1618920954950]]></Tracking><Tracking event=\"complete\"><![CDATA[https://aws.gamx.io/pix/1275/comp/imp_607ec5fae4b01407c1c6180d/im.gif?r=imp_607ec5fae4b01407c1c6180d&i=5c547eea-37c2-4101-bd91-9426ecf48127&a=1274&b=gb_1&est=1618920954950]]></Tracking></TrackingEvents><VideoClicks><ClickTracking><![CDATA[http://aws.gamx.io/pix/1275/clickt/imp_607ec5fae4b01407c1c6180d/im.gif?r=imp_607ec5fae4b01407c1c6180d&i=5c547eea-37c2-4101-bd91-9426ecf48127&a=1274&b=gb_1&est=1618920954949]]></ClickTracking></VideoClicks></Linear></Creative></Creatives></Wrapper></Ad></VAST>",
"cid": "3668",
"crid": "1274",
"h": 250,
"w": 300
}
]
}
]
}