Gamoshi metrics

Incoming Requests

All the requests that have entered the system.

Inventory

Outgoing Requests

All the requests that were sent to the Advertiser partners.

Advertiser

Bids

All bid responses from the Advertiser partner.

Advertiser

Opportunities

Winning bid responses that were sent to the Inventory partner.

Advertiser

Clear Rate (%)

Calculated as the following: Opportunities/Requests or Bids * 100

Inventory

Filtered IVT

The amount of filtered incoming requests due to IVT

Inventory

Filtered IVT (%)

The percentage of filtered incoming requests due to IVT

Inventory

Page Views 

An imp counted on the page load

Impressions

Total Impressions that were reported whenever an individual Ad is displayed on a website.

Ad only

MRAID imp

An imp that was generated by the MRAID event

Video impressions

The number of times the video player was loaded.

Video only

Video Starts

The number of times the video player loads the video and starts the first frame.

Video only

25%

25% playthrough - The number of plays that reached 25% of the video.

Video only

50%

50% playthrough - The number of plays that reached 50% of the video.

Video only

75%

75% playthrough - The number of plays that reached 50% of the video.

Video only

100%

100% playthrough - The number of plays that reached 100% of the video.

Video only

Video Errors

The number of Video errors.

Video only

Win Notifications

Win notice URL called by the upstream exchange (Inventory partner) if the bid wins.

Bill Notice

Bill event called by the upstream exchange (Inventory partner) when a winning bid becomes billable

Clicks

For standard content ads, a click is counted when a user clicks on an ad.

Ad only

Conv Rate (%)

Conversion rate is (conversions/clicks)*100

Advertiser

Conv value

Conversion value in Dollars

Advertiser

Conv Interactions

Number of times the User interacted with the conversion page (only web)

Advertiser

CTR %

Clickthrough Rate is the number of clicks that your ad receives, divided by the number of times your ad is shown: clicks/impressions=CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.

Avg CPC

Average cost-per-click is the amount you have paid for your ad divided by it's total clicks.

Display Fill Rate (%)

Impressions/Opportunities (%).

Ad only

Video Fill Rate (%)

Video Impressions/Opportunities (%).

Video Only

RCPM

(Cost/Requets) * 1,000,000

ECPM

Effective cost per mille (ECPM) - It is the cost an advertiser pays for 1000 views of an advertisement. It is calculated by dividing the cost of an advertising placement by the number of Impressions (expressed in thousands) that it generates.
Total cost/Total impressions * 1000

Ad RPM

Ad revenue per thousand impressions/Video imp. (RPM) is calculated by dividing the estimated earnings of the publishers by the number of ad/video impressions they received, then multiplying by 1000.
The basic formula is: RPM = (Total Revenue) / (Total Impressions) x 1000

Gross Spend

The Spend before deducting the tech fee

Advertiser

Spend

The spend for Advertiser partner.

Advertiser

Revenue

The revenue for Inventory partners.

Inventory

Profit

The margins calculated after deducting the revenue from the cost.

Margin

(Profit / Cost) * 100 ( % )

Incoming QPS

Incoming QPS from Inventory partners.

Inventory

QPS graphs

Outgoing QPS

Outgoing QPS from Advertiser partners.

Advertiser

QPS graphs

Avg Bid Floor

Average bid floor.

Inventory

Partners performance

Avg Bid Price

The average price of the winning bids.

Advertiser

Partners performance

Avg Respond Duration

The average time an Inventory partner will wait for a reply.

Advertiser

Partners performance

Avg Tmax

Maximum time in milliseconds to submit a bid to avoid timeout.

Inventory

Partners performance

Clear Rate

Opportunities/requests *100.

Inventory

Clear Rate graph

No bids

Amount of times Advertiser partners didn't return bids.

Inventory

Requests Graph

Invalid Bid Request

The bid requests do not include all required data.

Inventory

Requests Graph

Below Floor

Requests did not reach the Inventory bid floor.

Inventory/Advertiser

Bids Graph

Lost on Price

Regular loss on price.

Inventory/Advertiser

Bids Graph

Markup Delivery Failure

Forfeited the win by not returning markup in the bid or the winning notice.

Inventory/Advertiser

Bids Graph

Not screen-able

Did not send the minimal attributes to make it screen-able by sellers, such as "iURL", "A-domain", etc.

Inventory/Advertiser

Bids Graph

Time out

Time out requests.

Inventory

Requests Graph

Suspected Fraud

Suspected Fraud requests.

Inventory

Requests Graph

General Error

Requests failure for general error.

Inventory

Requests Graph

Won

Winning requests.

Inventory/Advertiser

Bids Graph

Low performing Domain

Slow response time Domains.

Inventory/Advertiser

Bids Graph

Blocked GEO

Blocked GEO location.

Inventory/Advertiser

Bids Graph

Invalid Dimensions

Invalid Creative Dimensions
Did not pass creative dimension restrictions.

Inventory/Advertiser

Bids Graph

Lost on price

Bids lost in an auction over price.

Inventory/Advertiser

Bids Graph

Source of Requests

Divided by App/Site (%).

Inventory

Requests Graph

Media Type (1)

The requests divided by Banner/Video (%).

Inventory

Requests Graph

Media Type (2)

The bids divided by Banner/Video (%).

Inventory/Advertiser

Bids Graph

Blocked by Publisher

Blocked by Publisher.

Inventory/Advertiser

Bids Graph

Unverified Creative

The publisher requires a human review of creatives and this creative has not yet been reviewed.

Inventory/Advertiser

Bids Graph

Blocked Advertiser

Violated the block list of advertiser domains.

Inventory/Advertiser

Bids Graph

Blocked Content Category

Violated the block list of content categories.

Inventory/Advertiser

Bids Graph

Blocked Creative Attribute

Violated the block list of creative attributes.

Inventory/Advertiser

Bids Graph

Blocked Ad ID

Blocked Ad ID.

Inventory/Advertiser

Bids Graph

Reached User CAP

Reached Max User Cap (impressions / clicks).

Inventory/Advertiser

Bids Graph

Blocked QUALITY

Blocked since it didn't pass the required minimum quality.

Inventory/Advertiser

Bids Graph

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