Filtering & Targeting tab (DSP)

Users can manage the filtering & location targeting of a specific Advertiser by creating relevant rules.

Overview

The Filtering & Targeting tab allows you to create targeting rules that will apply to all campaigns under this advertiser. Think of these as your advertiser-level "master rules" that help ensure consistent targeting across all their campaigns.

Important: Filters and targeting set at the Advertiser level will always override any filters set at the Campaign or Creative level.

How to Access Filtering & Targeting

For New Advertisers:

1. Complete and save the General tab first
2. Click on the Filtering & Targeting tab
3. Configure your rules as described below

For Existing Advertisers:

1. Go to Advertiser Module > Advertisers List
2. Click the edit icon in the Actions column for your advertiser
3. Navigate to the Filtering & Targeting tab

Setting Up High-Level Filters

In the High-level filters section, you can define broad targeting parameters that will apply to all of this advertiser's campaigns.

Available filter options include:

• Channels and media types
• Device types and operating systems
• Content categories and website types
• Location targeting

For a complete list of available filters, please refer to the Filters reference table in our detailed filtering guide.