Capping tab (DSP)

Users can manage the Capping of a specific Advertiser

Overview

The Capping tab helps you control how much and how fast your advertiser spends money. Think of it as setting spending limits and pacing controls that will apply to all campaigns under this advertiser.

Key Point: All capping settings here will apply to every campaign this advertiser runs.

How to Access Capping Settings

For New Advertisers:

1. Complete and save the General tab first
2. Click on the Capping tab
3. Configure your spending controls as described below

For Existing Advertisers:

1. Go to Advertiser Module > Advertisers List
2. Click the edit icon in the Actions column for your advertiser
3. Navigate to the Capping tab

Setting Up Spending Controls

In the Capping tab, you can configure various spending and pacing limits to control how your advertiser's budget is used.

Available capping options include:

• Budget limits (daily, hourly, total)
• Bid frequency controls
• Quality score thresholds
• Pacing and delivery controls

Understanding Capping Timeframes

Daily Limits (Most Common): Most capping parameters reset every 24 hours, including:

• Impression caps
• Click limits
• Conversion tracking
• Frequency controls

Other Timeframes:

• Max QPS (Queries Per Second): Real-time limit
• Total Budget: Lifetime limit for the advertiser
• Hourly Budget: Resets every hour. 

Budget Requirements

Minimum Budget Limits:

• Hourly Budget: $2.00 minimum
• Daily Budget: $10.00 minimum

Budget Setting Best Practices:

Consider Your Spend Rate: Your advertiser's budget should be higher than their typical 5-minute spending rate. If you set a budget too low, spending might exceed the limit before the system can stop it.

Example:

• If your advertiser typically spends $50 in 5 minutes
• Set a daily budget of at least $150-200 to allow proper pacing control