Capping metrics
This section provides the full list of capping metrics for advertisers and campaigns.
Content
Advertiser capping
| Advertiser Capping | Description |
|
Max impressions Daily |
The daily limit. 0/empty = No limit |
|
Max video impressions Daily |
The daily limit. 0/empty = No limit |
|
Max clicks Daily |
The daily limit. 0/empty = No limit |
|
Total budget4 |
The fixed budget for all advertisers' campaigns. 0/empty = No limit |
|
Daily budget4 |
The daily budget for all advertisers' campaigns. 0/empty = No limit |
|
Hourly budget4 |
The hourly budget for all advertisers' campaigns. 0/empty = No limit |
|
Max QPS |
The max QPS allowed for the Advertiser. 0/empty = No limit |
Campaign capping
| Campaign Capping | Description |
| Max QPS1 | Max QPS allowed for the Campaign |
| Banner Impressions/Video impressions1 | Daily campaign caps. |
| Clicks1 | Daily campaign caps. |
| Banner Impressions/Video Impressions2 | Daily User Frequency Caps. |
1. The integration capping process may take a few minutes.
2. The user frequency cap will work only if the inventory implements cookie sync.
3. The device ID frequency cap will work only if the inventory sends the device ID in the
request.
4. Setting a budget that is below an advertiser's 5-minute spend/rate (how much money
is spent in 5 min) may cause the spending to exceed the budget limitations.
The Minimum Hourly budget is 2$. The minimum Daily budget is 10$.