Here you will find the full list of available capping metrics for Advertisers and campaigns
Advertiser capping
Advertiser Capping | Description |
Max impressions Daily |
The daily limit. 0/empty = No limit |
Max video impressions Daily |
The daily limit. 0/empty = No limit |
Max clicks Daily |
The daily limit. 0/empty = No limit |
Total budget4 |
The fixed budget for all Advertiser's campaigns. 0/empty = No limit |
Daily budget4 |
The daily budget for all Advertiser's campaigns. 0/empty = No limit |
Hourly budget4 |
The hourly budget for all advertiser's campaigns. 0/empty = No limit |
Max QPS |
0/empty = No limit |
Campaign capping
Campaign Capping* | Description |
Outgoing Requests1 | Daily campaign caps. In thousands. |
Impressions/Video impressions1 | Daily campaign caps. |
Clicks1 | Daily campaign caps. |
Impressions/Video impressions2 | Daily User Frequency Caps. |
Clicks2 | Daily User Frequency Caps. |
Impressions/Video impressions3 | Daily Device Frequency Caps |
Clicks3 | Daily Device Frequency Caps |
1. The integration capping process may take a few minutes.
2. The user frequency cap will work only if the inventory implements cookie sync.
3. Device ID frequency cap will work only if the inventory sends the device ID in the
request.
4. Setting a budget that is below an advertiser's 5-minute spend/rate (how much money
is spent in 5 min) may cause the spend to exceed the budget limitations.
The Minimum Hourly budget is 2$. The minimum Daily budget is 10$.