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      Campaigns tab (DSP)

      In this tab, users can create and manage the campaigns of a specific Advertiser

      Content

       

      Overview

      The Campaigns tab is where you create and manage individual advertising campaigns for your advertiser. Each campaign connects your advertiser to traffic sources, with its own targeting, budget, and scheduling settings.

      Key Requirements: Every advertiser must have at least one active campaign to receive traffic.

       

      How to Access Campaign Management

      For New Advertisers:

      1. Complete and save the General tab first
      2. Click on the Campaigns tab
      3. Create campaigns as described below

      For Existing Advertisers:

      1. Go to Advertiser Module > Advertisers List
      2. Click the edit icon in the Actions column for your advertiser
      3. Navigate to the Campaigns tab

      Alternative Access: You can also manage all campaigns across advertisers from the Advertisers Module > Campaigns screen for bulk actions and filtering.

       

      Creating a New Campaign

      1. Required Fields (Must Be Completed):

      • Campaign name and basic settings
      • Traffic source selection (campaign audience)

      • Pricing Management:

        • Set unified pricing (ECPM $) at the campaign level for all creatives; each creative will get the campaign bid price
        • Can be overridden at the individual creative level if needed
        • Useful for internal campaign management
      • Scheduling and Budget configuration (the minimum requirements):
        • Total budget (required)
        • Start date (required)
        • End date (required)

      Or

        • Daily budget and/or hourly budget (can add both for additional control)

      2. Campaign Scheduling

      In the campaign's general tab -> Scheduling section, you can define the schedule of the campaign when it will start, end, and in which hours of the day it should run.

      • Start Date (required)
      • End Date (required if daily and hourly budgets are not set)

      Day Parting (Schedule Control):

      • Default: Campaign runs 24/7
      • With Day Parting: Choose specific days/hours to run
      • The campaign shows as "Stopped" during non-selected times

      3. Campaign Budget Configuration

      In the campaign's general tab -> the Budget section, you should define the budget and budget pacing for your campaign.

      • Total Budget: Fixed amount for campaign lifetime (required)
      • Daily Budget: daily spending limit (optional)
      • Hourly Budget:  hourly spending limit (optional)

       

      Campaign Additional Settings

      After setting up your campaign's basic configuration, you can fine-tune its performance using these additional settings tabs. Each tab allows you to layer additional controls on top of your advertiser-level settings.

      Available Campaign Configuration Tabs

      1. Filters & Targeting (See available filters →)

      Purpose: Refine who sees your ads beyond the advertiser-level targeting

      What you can configure:

      • Media filters: Media type, Size, Channel
      • Location targeting: Geographic areas relevant to this specific campaign
      • Device targeting: Specific devices or operating systems for this campaign
      • Content filters: Website categories or content types

      How it works: Campaign targeting gets added to advertiser targeting (both apply together)

      2. Capping

      Purpose: Control how much and how fast this specific campaign spends and delivers

      Daily campaign limits you can set:

      • Daily Impressions: Maximum ads shown per day
      • Daily Clicks: Maximum clicks allowed per day
      • Daily Conversions: Maximum desired actions per day
      • Other daily metrics: Views, interactions, etc.

      User experience controls:

      • Frequency Capping: How often the same user sees your ads

      QPS Limits: Queries per second (controls bidding speed)

      How it works: Campaign caps work in addition to advertiser-level caps (most restrictive limit applies)

      3. Creatives (See detailed guide →)

      Purpose: Connect your ad creatives to this specific campaign

      What you can do:

      • Associate existing creatives: Connect ads you've already created for this advertiser
      • Create new creatives: Build new ads directly from this tab
      • Preview creatives: See how your ads will look

      Auto-association feature: New creatives created from this tab are automatically connected to the current campaign

      How it works: Only active creatives associated with this campaign will serve ads when the campaign runs

      4. Lists (See available lists →)

      Purpose: Apply specific targeting lists to fine-tune this campaign's reach

      List management options:

      • Associate existing lists: Connect allowlists or blocklists to this campaign
      • Create new lists: Build campaign-specific targeting lists
      • Edit list content: Modify targeting criteria directly from this tab
      • Remove associations: Disconnect lists without deleting them

      How targeting layers work:

      1. Advertiser-level lists (apply to all campaigns)
      2. Campaign-level lists (apply only to this campaign)
      3. Both layers combine for final targeting

      Best practice: Use campaign-level lists for specific targeting that doesn't apply to all your advertisers' campaigns



       

      Understanding Campaign States

      Your campaign will be in different states based on its configuration and timing:

      Active States:

      • Running: Campaign is live and serving ads
        • Status = Active + current date within campaign date range
      • Pending: Campaign is scheduled for future start
        • The start date is in the future

      Inactive States:

      • Stopped: Campaign is paused due to scheduling
        • Day Parting is enabled, and the current time is outside the selected hours/days
      • Finished: Campaign has reached its end date
      • Capped: Campaign has reached budget limits
        • Hourly/daily cap: Resumes next hour/day
        • Total budget cap: Stays capped until the budget is increased

      Targeting Inheritance

      Campaign-level settings add to (not replace) advertiser-level settings:

      • Advertiser filters + Campaign filters = Combined targeting
      • Advertiser capping + Campaign capping = Most restrictive applies
      • Advertiser lists + Campaign lists = Combined lists

      Budget Tracking

      Use the Totals Bar (in the campaign's General tab) to monitor:

      • Total Spend: Campaign lifetime spending (up to 2 years back)
      • Daily Metrics: Today's spend, impressions, video impressions, requests

      Budget Control

      • Total Budget: Calculated over 2 years
      • Daily/Hourly Budgets: Reset automatically
      • Budget Updates: Can be changed anytime to current or future amounts

      Campaign Cloning

      • Complete Clone: Copies all campaign settings and configurations
      • Auto-Redirect: Takes you to edit mode of the new campaign
      • Default State: Cloned campaigns start in "Paused" status

      Inventory & Audience Management

      So that you know, specific inventory and audience management features are only relevant if your account has external inventory sources in addition to GamoshiX marketplace traffic.

      When using External Audience Groups as inventory:

      • Add/remove audience members directly from the campaign
      • Exception: Virtual audiences cannot be modified

      Troubleshooting Campaign Issues

      Campaign not receiving traffic:

      • Check campaign status is "Active"
      • Check campaign state is "Running"
      • Verify the current date is within the campaign date range
      • Ensure the advertiser has at least one active campaign
      • Ensure that the advertiser is not in status "Paused" or with state "Stopped"

      Budget spending too fast:

      • Consider lowering daily/hourly budgets
      • Review targeting settings for efficiency
      • Review capping, especially QPS capping, for the campaign.

      Campaign shows as "Stopped":

      • Check Day Parting settings
      • Verify the current time falls within the selected schedule
      • Review campaign date range settings