Pricing

Users can define and edit pricing at the account level, Inventory level, or Campaign level.

Gamoshi supports all levels of pricing: from account level down to a single campaign.

Each inventory record has a pre-defined pricing definition that as default is the account setting or specific to the inventory, changed by the user. A user can choose at the campaign level to use the pricing definition of the inventory/inventories connected to the campaign or to override it with custom pricing specific to the campaign in the 'General' tab in the campaign's details form.

Please see below the detailed methods for Pricing preferences in all levels.

1. In the account setting -> general tab you can define the default pricing for the whole account that then can be overridden by the user in the inventory level and the campaign level.
2. In the Inventory module -> Inventory details -> pricing tab you can override the account pricing settings and define specific pricing preferences for an Inventory that will be used in all campaigns this inventory is connected to unless overridden at the campaign level.
3.  You can determine the pricing setting for each campaign in the General tab of the campaign.
   1. You can choose to leave the default Inventory pricing method. In this case for each Inventory connected in the campaign as an individual Inventory or Inventory group the pricing will be determined by the Inventory pricing settings.
   2. You can choose the Custom campaign pricing method and choose a specific pricing definition for a specific campaign. These specific definitions will override the relevant Inventory settings.

Pricing section definition:

1. Post bid RevShare switch is activated
   
   When activating the Post Bid RevShare switch you are determining that the pricing method will be based on a rev share mechanism with the Inventory partner and that the calculation will occur after getting the bid price from the Advertiser partner.
   
   The bid price that will be returned to the Inventory in the response will be the higher of the minimum bid floor or rev share amount.
   
   

   The following options are available:

   
   
   1. 1. Minimum bid floor
         In this section, you are defining the Inventory minimum bid floor based on his active bid floor for each request coming in. The active bid floor will be determined by the bid floor rules in the Inventory pricing section or the bid floor in the Inventory request, whatever is higher. The following options are available:
         
         1. % Above Bid Floor.
         2. A fixed Inventory Revenue ($).
         3. A fixed Lift Above Floor ($).
      2. Asking price factor
         
         In this section, you are choosing the calculation of the Advertiser's requested price. The Advertiser requested price represents the bid floor being sent to the Advertiser when requesting a bid. In order for the campaign to be profitable, this requested price should be equal to or higher than the bid price being sent to the Inventory partner.
         Advertiser requested bid floor = Inventory min bid floor with the addition of Advertiser asking price.
         
         The asking price factor has the following options:
         1. A percentage margin - the addition to the Inventory min bid floor will be calculated in percentage.
         2. A Fixed ($) margin - the addition to the Inventory min bid floor will be a fixed amount ($).
         3. Post Bid RevShare
            
            Your percentage from the response bid price. The rev-share will determine the division of the returning response bid price between the exchange and the Inventory partner. If the calculated bid price will be higher than the min bid floor it will be sent in the response to the Inventory.
            If the minimum bid floor will be higher than the Inventory revenue calculated by the rev share it will be sent in the response as a bid price.
2. Post bid RevShare switch is not activated
   
   When the post-bid rev-share switch is not activated the Inventory revenue calculation will not be based on post bid rev share.
   It will be calculated by the definition of the following fields:
   
   1. 1. Supply revenue calculation method
         1. % Above Bid Floor
            The bid price that will be sent to the Inventory partner = Inventory bid floor + A percentage defined by you in this section. The bid floor of the Inventory is sent by the Inventory partner in his incoming requests or can be defined by you in the Inventory details form - Pricing tab.
         2. A fixed Supply Revenue($)
            The bid price that will be sent to the Inventory partner = a fixed amount defined by you in this section. The fixed amount should be equal or higher to the Inventory bid floor that is in the incoming requests or defined by you in the Inventory module in order for a bid to take place.
         3. A fixed Lift Above Floor ($)
            The bid price that will be sent to the Inventory partner = Inventory bid floor + A fixed amount ($).
         4. A revenue share (percentage)
            The bid price that will be sent to the Inventory partner = The Advertiser bid price - Revenue share. The revenue share percentage represents the margin being deducted from each Advertiser bid price before sending it to the Inventory partner.
            
            1. A percentage margin: the addition to Inventory revenue will be calculated in percentage.
            2. A Fixed ($) margin: the addition to Inventory revenue will be a fixed amount.
      2. Margin
         Advertiser requested bid floor = Inventory calculated revenue with the addition of the chosen margin.