Analytics
      Back to home
      1. Help Center
      2. DSP account
      3. Analytics

      BI (Business Intelligence) tab (DSP)

      The BI (=Business Intelligence) tab in the Analytics module provides flexible data analysis and reporting capabilities

      Content


      Overview

      The BI tab in the Analytics module provides flexible data analysis and reporting capabilities. Build custom cross-sections of your account data using various filters and dimensions to gain deeper insights and optimize performance.

      Key Features:

      • Real-time data (up to 5-minute delay)
      • Flexible filtering 
      • Dimensional analysis
      • Customizable reports with export capabilities

      Getting Started

      Default View

      When you first access the Analytics Module → BI tab, you'll see:

      • Date Range: Today
      • Dimension: Time
      • Time Granularity: None
      • Media Types: All types included

      Basic Workflow

      1. Select filters to narrow down your data
      2. Choose dimensions for data breakdown
      3. Set time granularity (hourly/daily/monthly) if needed
      4. Click 'Go' to generate report

      Key Reporting Features

      Calculated Sums

      For each query, view automatic calculations based on your selected date range and filters:

      Standard Metrics (Always Available):

      • Bids, Opportunities, Win Notices
      • Impressions, Video Impressions, Clicks
      • Gross ECPM/Gross video ECPM, ECPM/Video ECPM
      • Gross Spend, Spend

      Campaign & Advertiser Metrics:

      • Outgoing Requests: Bid requests sent

      Inventory Metrics:

      • Incoming Requests: Bid requests received

      Time Granularity Options

      Control how data is grouped by time:

      • None: Total aggregated data
      • Hourly: Breakdown by hour
      • Daily: Breakdown by day
      • Monthly: Breakdown by month

      Results Limit: 500 records (default) up to Maximum

      Advanced Features

      Entity-Specific Analysis

      For Single Domain/App Bundle Analysis:

      1. Use 'Add Filter' in the quick menu to filter by a specific entity
      2. Click 'Go' to generate a filtered report
      3. Use 'Show Graph' for visual trend analysis

      Quick Menu Actions

      For all entities in your results, access quick actions:

      • Filter by Entity: Apply entity as a filter
      • Copy Entity Name/ID: Quick copy functionality
      • Collect Values to Clipboard: Bulk copy IDs/names for group analysis

      Export and Sharing

      Data Export Options:

      • Download: Export results as a file
      • Email: Send results directly to recipients
      • Custom Columns: Customize grid columns per your preferences

      Available Filters, Dimensions & Time Ranges

      Filters

      Campaign Elements:

      • Ad Size, Ad Type, Campaigns, Creatives
      • Advertiser, Inventory
      • Advertiser Business Partner, Inventory Business Partner

      Targeting & Traffic:

      • Country, Devices, OS, Browser
      • Domain, App Bundle, App ID
      • Site or App, Audience

      Advanced:

      • Rewarded Video, IVT Type
      • Publisher, Adv Domain
      • Incoming/Outgoing Requests filters

      Dimensions

      Performance Breakdown By:

      • Time, Campaign, Advertiser, Inventory
      • Creative, Ad Type, Browser, Country
      • Device, OS, Domain, App Bundle
      • Advertiser Business Partner, Inventory Business Partner
      • Audience, Publisher

      Time Range Options

      Preset Ranges:

      • This Hour, Last Hour
      • Today, Yesterday
      • Last 7 Days, Last 30 Days
      • This Month, Previous Month
      • Last 3 Months
      • This Year, Previous Year
      • Custom Range: Select specific dates

      Best Practices

      Report Building Strategy

      Start Broad, Then Narrow:

      1. Begin with the default view to see overall performance
      2. Add filters to focus on specific areas of interest
      3. Use dimensions to break down data for deeper insights

      Effective Filter Combinations:

      • Campaign Performance: Filter by Advertiser + Dimension by Campaign
      • Audience Analysis: Filter by Campaign + Dimension by Country/Device
      • Creative Testing: Filter by Advertiser + Dimension by Creative

      Performance Optimization

      Data Analysis Workflow:

      1. Identify trends using time-based dimensions
      2. Export data for deeper analysis or client reporting
      3. Use insights to optimize campaigns and targeting

      Important Technical Notes

      Data Accuracy and Timing

      Real-Time Updates:

      • Data refreshed with up to a 5-minute delay
      • Most current for operational monitoring and trend analysis

      Timezone and Currency:

      • All reports display in your account's configured timezone
      • All prices shown in USD