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Audience (DSP)

The Audience section is for creating and managing audiences (groups) and their inventory members.

Content

 

Overview

Audiences help organize and target traffic sources for your campaigns. There are three types: Virtual, Automatic, and Regular.

 

Virtual Audiences

What they are: Pre-built dynamic filters for common traffic types.

Created by: System (cannot be created, edited, or deleted by users).

Built in real-time based on current traffic segmentation

Available Virtual Audiences:

  • All traffic
  • All Site video traffic
  • All Site banner traffic
  • All In-app video traffic
  • All In-app banner traffic
  • All CTV traffic
  • All OTT traffic
  • All Native traffic

 

Regular Audiences

What they are: Custom audience groups you create and manage, usually relevant for managing External inventory sources (DSP Pro account level and up).

Can include: Any inventory type (HB/RTB/VAST/Script), business partners, virtual/automatic/regular audiences

Reusable: Can be associated with multiple campaigns and advertisers

How to Create:

  1. Go to Audience Module → Regular section
  2. Click '+' icon
  3. Enter audience name
  4. Add members now or later
  5. Click Save

Managing Regular Audiences:

  • Edit name and view members anytime
  • Add/remove members from the audience or campaign form
  • View connected campaigns using the Actions column icon
  • Changes affect all associated campaigns

 

 

Campaign Traffic Source Best Practices

By default, new campaigns are assigned the virtual audience 'All Traffic', which provides access to all available inventory in your account.

Recommendation: Keep 'All Traffic' as your default audience and use the Filtering & Targeting and Lists tabs to refine your targeting. This approach ensures you don't miss relevant traffic opportunities while still maintaining precise control over who sees your ads.

When to Use Specific Audiences or Inventory: Use a more targeted audience or specific inventory source only when creating highly specialized campaigns with very narrow targeting requirements. This prevents accidentally excluding valuable traffic that meets your campaign goals.

Example scenarios for specific audiences:

  • Exclusive campaigns for premium publishers only
  • Campaigns targeting a single app or website
  • Test campaigns for new inventory partnerships