Advertisers Module - General Description (DSP)

Creating and Managing Buyers in Your DSP

Content

• Overview
• Creating a new advertiser
• Additional Settings
  
  • Filtering and targeting
  • Capping
  • Lists
  • Campaigns
  • Creatives
• Understanding tech fee
• Troubleshooting

Overview

The Advertisers Module is your central hub for managing buyers and their advertising campaigns. Think of it as your client management system where you'll set up new advertisers, configure their targeting preferences, and oversee all their campaign activities.

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Creating a New Advertiser: Step-by-Step Guide

Step 1: Access the Advertiser Creation Form

1. Navigate to the Advertiser Module in your main menu
2. Click on the Advertisers List tab
3. Look for the '+' button in the top-right corner of the table
4. Click it to open the "New Advertiser" form

Step 2: Complete the General Information (Required First)

Important: You will need to complete and save the General tab before you can access any other configuration options.

• Fill in all required fields (marked with a red line on the left)
• Click Save to proceed
• Other tabs will now become available

Step 3: Configure Additional Settings

After saving the General information, you can set up these additional features in any order:

Filtering and Targeting (See detailed guide →)

• Set up audience targeting parameters
• Define geographic and demographic filters

Capping (See detailed guide →)

• Configure frequency caps and budget limits
• Set hourly/daily and total spending controls

Lists (See detailed guide →)

• Upload or connect audience lists
• Manage blocklists and whitelists

Campaigns (See detailed guide →)

• Create and organize advertising campaigns
• Set campaign-specific parameters

Creatives (See detailed guide →)

• Upload and manage ad creatives
• Associate creatives with specific campaigns
  

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Understanding Tech Fees

What is a tech fee? A tech fee is a percentage deducted from an advertiser's bids, typically used when:

• The advertiser sends gross bid prices
• Your platform applies a universal fee to all bids

How to set it up:

• Enter the percentage in the "tech fee" field (default is 0%)
• This fee will be automatically deducted from all the advertiser's bids

What you'll see in reporting:

• Spend: The net amount after tech fee deduction
• Gross Spend: The original amount before deduction

Pro tip: You can set a default tech fee for your entire account in Settings > Pricing section, saving you time when creating new advertisers.

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