Advertiser & campaign's filters

Below is the list of available advertiser's/Campaign's filters. Users can add filters at Advertiser or Campaign level, from the Filter & Targeting tab in the advertiser/campaign form.

Filter's Name	Conditions	Instructions & Examples
Ad Size	in/not in	To be selected from a closed list
App Bundle	equal/not equal contains/doesn't contains is empty/is not empty	Example: com.foo.io
App Id	equal/not equal contains/doesn't contains is empty/is not empty	Example: 65849756
Bid Floor Lower	less or equal	number. Example: 10.6
Bid Floor Greater	greater or equal	number Example: 5.9
Browser	in/not in	To be selected from a closed list
Carrier	equal/not equal contains/doesn't contains is empty/is not empty	Example: Verizon
Category	in/not in	To be selected from a closed list Example: Education Baseball
City Region	in/Not in	The top 1000 cities in the US, and LATAM cities
Connection Type	in/not in	To be selected from a close list Example: CELL 4G WI FI
Consent	equal	yes/no (button)
Content Context type	match/not match in/not in	Match/none match are to be used when you wish to compare array of values sent in the request. To be selected from a closed list. Example: Application Game Music
Content Length (sec)	less or equal greater or equal	Numbers. Example: 15
COPPA	equal	yes/no (button)
Country	in/not in	To be selected from a closed list. Example: United States, Japan
Device Hardware Version	in/not in	16 Pro Max, 14 Plus
Device Id (IFA)	equal/not equal contains/doesn't contains is empty/is not empty	AEBE52E7-03EE-455A-B3C4-E57283966238, 39400000-8cf0-11bd-b23e-10b96e40001d
Device IP Range	contains/doesn't contains	Must be a valid CIDR format
Device Make	in/not in	Example: Samsung, Apple
Device Model	in/not in	Iphone, Galaxy Z
Device Type	in/not in	To be selected from a closed list. Example: Phone Tablet
Device/Browser IP	equal/not equal contains/doesn't contains is empty/is not empty	The user IP. Example: 3.3.3.3
Display Manager	equal/not equal contains/doesn't contains is empty/is not empty	google IMA, dfp
gdpr country	equal	yes/no (button)
Geo Location Type	in/not in	To be selected from a closed list. Example: GPS/Location Services IP Address User provider
GPS Accuracy	less or equal greater or equal	The estimated location accuracy in meters, usually <=100 Example: 90
Impression Tag ID	equal/not equal contains/doesn't contains is empty/is not empty	Example: c0ffee1234deadbeef
Interstitial	equal	yes/no (button)
IS DNT	equal	yes/no (button)
IS REWARDED	equal	yes/no (button)
Is Schain Complete	equal	yes/no (button)
Media Type	in/not in	To be selected from a closed list. Example: Audio Banner
Min Time For Request	greater or equal	number. Example: 50
Mobile Carrier mcc_mnc	equal/not equal contains/doesn't contains is empty/is not empty	The unique identifier for a specific carrier operating in a particular country. Example: 310_410
OM SDK	equal/not equal contains/doesn't contains is empty/is not empty	Open Measurement SDK Example: 1.5
OM Version	Greater or equal Less or equal equal/not equal	Number Example: 6.1
Operating system	in/not in	To be selected from a closed list. Example: android chrome
OS Version	Greater or equal Less or equal equal/not equal	Android 14 iOS 16
Publisher ID	equal/not equal contains/doesn't contains is empty/is not empty	Example: jfsj85834
Source	in/not in	app/site
SSP Id	equal/not equal contains/doesn't contains is empty/is not empty	Example: 12345,2002
US State (Regions)	in/not in	To be selected from a closed list. Example: Alabama Alaska
User Buyer Id	equal/not equal contains/doesn't contains is empty/is not empty	Example: 550e8400-e29b-41d4-a716-446655440000 BUY12345678
User Custom Data	in/not in	A Namespace is the first element, followed by a key-value pair as the second element, separated by a colon. Example: name space: key=value
Video mime type	match/not match** in/not in	Example: MPEG videos MPEG-4
Video Placement	in/not in	To be selected from a closed list Example: In-Banner In-Feed
Zip Code	in/not in	Comma separated list of values (zip codes). In USA 5 digit number Example: 12658,98765

Location Targeting

What is Location Targeting?

Location targeting uses GPS coordinates to include or exclude specific geographic areas from your campaigns. This is perfect for local businesses or region-specific campaigns.

How to Set Up Location Rules:

Step 1: Choose Your Targeting Type

Include (In): Show ads only to users within the defined areas
Exclude (Not In): Hide ads from users within the defined areas

Step 2: Define Your Geographic Area.

Enter the following coordinates to create a circular targeting zone:

Setting	Description	Valid Range
Latitude	North-South position	-90 to 90 degrees
Longitude	East-West position	-180 to 180 degrees
Radius	Coverage area from the center point	Minimum 10 meters

Location Targeting Examples:

Example 1: Coffee Shop Promotion

Latitude: 40.7128 (New York City)
Longitude: -74.0060
Radius: 5000 meters (5km)
Type: Include (In)
Result: Ads show only to users within 5km of this NYC location

Example 2: Competitor Exclusion

Latitude: 37.7749 (San Francisco)
Longitude: -122.4194
Radius: 1000 meters (1km)
Type: Exclude (Not In)
Result: Ads won't show to users within 1km of this SF location

* Please note that using this filter will prevent any incoming request with missing hardware device data from being sent to your advertiser, which may significantly lower eligible traffic for your campaign.

** Match and none match are used when you wish to compare one or more values with the array of values sent in the request.
Match: Selects items where at least one value matches any of the values in the request array.
None Match: Selects items where none of the values match those in the request array.