> For the complete documentation index, see [llms.txt](https://support.gamoshi.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.gamoshi.com/gamoshi-wiki/quick-start/getting-started-with-a-dsp-account.md).

# Getting Started with a DSP account

*Availability: DSP accounts and PE Enterprise account -> DSP activity*

## Overview

This guide explains the essential steps to set up your DSP account and launch your first Campaign.

You can view details on your [account entity hierarchy here](/gamoshi-wiki/general-information/gamoshi-dsp-entity-structure-and-campaign-strategy-guide.md).

Complete the setup in the following order:

{% stepper %}
{% step %}

### Configure the account’s General Settings

{% endstep %}

{% step %}

### Create Business Partners when required

{% endstep %}

{% step %}

### Review or configure Inventory sources

{% endstep %}

{% step %}

### Create an Advertiser

{% endstep %}

{% step %}

### Create and configure a Campaign

{% endstep %}

{% step %}

### Add and associate creatives

{% endstep %}

{% step %}

### Activate the Campaign

{% endstep %}

{% step %}

### Monitor delivery in the Analytics Module

{% endstep %}
{% endstepper %}

***

## Step 1: Configure General Settings

Navigate to **Settings** from the side menu and configure the account-level preferences.

### Date and Time Settings

Select the account’s:

* Date format.
* Time zone.

{% hint style="info" %}

### Default Tech Fee

You can enter a default Tech Fee percentage when a universal fee should apply to Advertiser bids.

Account-level settings provide defaults that can later be overridden at the applicable Advertiser or Inventory level.

### Understanding the Tech Fee

**What it is:** A tech fee is a percentage deducted from an advertiser's bids. It's typically used when:

* The advertiser sends gross bid prices to you, or
* You wish to apply a universal fee across all bids.

#### How to configure it

{% stepper %}
{% step %}

#### Enter the Tech Fee

Enter the percentage in the **Tech Fee** field (default is 0%).
{% endstep %}

{% step %}

#### Apply the fee

The fee is automatically deducted from all of the advertiser's bids.
{% endstep %}
{% endstepper %}

#### Use cases

* Your agency deducts a fee from an advertiser's or buyer's gross spend. Set a default **Tech Fee** percentage in your account's **General** settings. It applies to each new advertiser.
* An advertiser or buyer deducts a percentage from gross spend. Set their **Tech Fee** percentage in that advertiser's **General** settings.
* A PE account receives gross bids from an SSP through an S2S buyer. Enter the SSP's margin as the advertiser's **Tech Fee**. Reporting then reflects the difference between gross and net bids.

#### How it appears in reporting

* **Spend** – the net amount after tech fee deduction.
* **Gross Spend** – the original amount before deduction.
  {% endhint %}

***

## Step 2: Create business partners

A business partner is your account's parent entity. It groups advertisers and grants partners access to Analytics.

Business partners in DSP Pro accounts or higher can also:

* Organize inventory sources.
* Manage `ads.txt` records for inventory sources.
* Manage SCHAIN information.

Create a Business Partner when:

* A client or partner needs Analytics access.
* You manage an external inventory source's `ads.txt` records.
* You need to group multiple advertisers or inventory entities.

Creating a business partner is optional. Use one to organize related entities.

For instructions, see the [Business Partners](/gamoshi-wiki/core-entities/business-partners.md).

***

## Step 3: Set up inventory sources

### GamoshiX Marketplace

GamoshiX Marketplace inventory is preconfigured and provides access to available marketplace traffic.

New campaigns use the **All Traffic** virtual audience by default. It includes every inventory source in your account, including GamoshiX Marketplace.

On the campaign's [**Filtering and Targeting**](/gamoshi-wiki/general-information/advertiser-and-campaign-filters.md) and [**Lists**](/gamoshi-wiki/general-information/lists-types.md) tabs, refine eligible traffic.

### External Inventory

{% hint style="info" %}
**Availability:** DSP Pro accounts or higher.
{% endhint %}

Use external inventory for direct publishers, SSPs, or custom integrations.

{% stepper %}
{% step %}

### Create the inventory entity

{% endstep %}

{% step %}

### Configure its integration type

{% endstep %}

{% step %}

### Configure its pricing and targeting

{% endstep %}

{% step %}

### Generate integration components for the partner

{% endstep %}
{% endstepper %}

External inventory becomes available through the **All Traffic** virtual audience.

For instructions, see the [Inventory](/gamoshi-wiki/core-entities/inventory.md).

***

## Step 4: Create an Advertiser

Advertisers represent the clients or buyer entities that run Campaigns.

### Create the Advertiser

{% stepper %}
{% step %}

### Navigate to **Advertisers Module > Advertisers List**

{% endstep %}

{% step %}

### Click the **+** button in the top-right corner of the table

{% endstep %}

{% step %}

### Complete the Advertiser’s **General** tab

{% endstep %}

{% step %}

### Click **Save**

{% endstep %}
{% endstepper %}

{% hint style="warning" %}
**Important:** Complete and save the General tab before the remaining configuration tabs become available.
{% endhint %}

### Configure Additional Settings

After saving the General tab, configure the applicable:

* [Filtering and Targeting.](/gamoshi-wiki/general-information/advertiser-and-campaign-filters.md)
* [Capping](/gamoshi-wiki/general-information/capping-metrics.md).
* [Lists](/gamoshi-wiki/general-information/lists-types.md).
* [Creatives](/gamoshi-wiki/how-to-guides/how-to-create-a-creative.md)

For complete instructions, refer to [**How to Create an Advertiser**](/gamoshi-wiki/how-to-guides/how-to-create-an-advertiser.md).

***

## Step 5: Create and configure a campaign

Campaigns define where and how your ads run.

### Create the campaign

{% stepper %}
{% step %}

### Open the advertiser

{% endstep %}

{% step %}

### Navigate to its **Campaigns** tab

{% endstep %}

{% step %}

### Create a new campaign

{% endstep %}

{% step %}

### Complete the required campaign settings

{% endstep %}
{% endstepper %}

### Campaign settings

* Inventory source
* Schedule
* **eCPM ($):** Required. It applies to associated creatives unless overridden at the creative level. Keep bid pricing at the campaign level for greater flexibility.
* Budget and spending mode
* Optimization model
* [Campaign Labels](/gamoshi-wiki/how-to-guides/how-to-create-and-use-campaign-labels.md)

### Configure additional settings

After you save the **General** tab, configure the settings you need:

* [Advertiser & Campaign Filters](/gamoshi-wiki/general-information/advertiser-and-campaign-filters.md)
* [Capping metrics](/gamoshi-wiki/general-information/capping-metrics.md)
* [Lists Types](/gamoshi-wiki/general-information/lists-types.md)
* [How to create a Creative](/gamoshi-wiki/how-to-guides/how-to-create-a-creative.md)

For instructions, see [How to create a DSP Campaign](/gamoshi-wiki/how-to-guides/how-to-create-a-dsp-campaign.md).

***

## Step 6: Add creatives

Creatives are the ads displayed to users, including banners, videos, and native ads.

Each creative belongs to a specific advertiser and can be associated with one or more of that advertiser’s campaigns. A creative can serve only when it is associated with an active and running campaign.

### Supported formats

This guide covers these creative formats:

* **Banner:** Image or HTML. Use [How to Use Gamoshi Creative Studio](/gamoshi-wiki/how-to-guides/how-to-use-gamoshi-creative-studio.md) to create banners.
* **Video:** Video file or VAST.
* **Native:** HTML. Use [How to Create Native Banner Creatives](/gamoshi-wiki/how-to-guides/how-to-create-native-banner-creatives.md) to create native creatives.

### Create and associate a creative

{% stepper %}
{% step %}

### Open the advertiser’s **Creatives** tab

{% endstep %}

{% step %}

### Create a new creative

{% endstep %}

{% step %}

### Add the required ad content

{% endstep %}

{% step %}

### Associate the creative with the relevant campaign

{% endstep %}

{% step %}

### Set the creative’s status to **Active**

{% endstep %}

{% step %}

### Save the creative

{% endstep %}
{% endstepper %}

For instructions, see [How to create a Creative](/gamoshi-wiki/how-to-guides/how-to-create-a-creative.md).

***

## Step 7: Monitor Performance

After the Campaign begins receiving traffic, use the [**Analytics Module** ](/gamoshi-wiki/analytics.md)to monitor its activity.

### Today Screen

Use the **Today** screen to review current trends and hourly run rates.

### BI Screen

Use the **BI** screen to build reports with the required filters, dimensions, and metrics.

### Conversions Screen

Use the **Conversions** screen to review campaign conversions.

***

## Create Analytics Users

Creating Analytics Users is optional.

Analytics Users receive limited Analytics access to the data associated with a specific Business Partner.

To create an Analytics User:

{% stepper %}
{% step %}

### Navigate to the **Users Module > Analytics Users**

{% endstep %}

{% step %}

### Click the **+** button

{% endstep %}

{% step %}

### Enter the user’s information

{% endstep %}

{% step %}

### Associate the user with the required Business Partner

{% endstep %}

{% step %}

### Send the invitation

{% endstep %}
{% endstepper %}

For complete instructions, refer to the [**Analytics Users Guide**](/gamoshi-wiki/core-entities/users.md).

***

## Launch Checklist

Before activating the first Campaign, confirm that:

* The account’s General Settings are configured.
* At least one Advertiser has been created.
* At least one Campaign has been created.
* The Campaign’s Total Budget, Start Date, and End Date or daily/hourly budgets are configured.
* The required Inventory source is associated.
* At least one active creative is associated with the Campaign.
* The Campaign status is **Active**.
* The current date is within the Campaign’s configured date range.

***

## Next Steps

### Optimize Campaign Delivery

Use Analytics data to:

* Identify performance trends.
* Review Bids and Fill Rate.
* Adjust the Bid Price.
* Refine the Campaign’s Filtering and Targeting settings.

### Expand Account Activity

As required:

* Create Business Partners to organize associated entities.
* Add more Advertisers and Campaigns.
* Add Creatives.
* Add Dynamic targeting rules for retargeting.

### Configure Additional Tracking and Controls

As required:

* [Set up Conversion tracking](/gamoshi-wiki/how-to-guides/how-to-implement-conversion-tracking.md).
* Associate [Lists](/gamoshi-wiki/general-information/lists-types.md) for targeting, brand safety, and optimization.

***

## Troubleshooting

<details>

<summary>Additional Advertiser Tabs Are Not Available</summary>

Confirm that the Advertiser’s **General** tab has been completed and saved.

</details>

<details>

<summary>The Campaign Is Not Receiving Traffic</summary>

Confirm that:

* The Campaign is active.
* The current date is within its configured date range.
* The Campaign has not reached its budget.
* An Inventory source is associated.
* At least one active creative is associated.
* The Campaign’s Filters and Lists do not exclude the available traffic.

</details>

<details>

<summary>The Campaign Cannot Serve a Creative</summary>

Confirm that:

* The creative is active.
* The creative is associated with the Campaign.
* The creative format matches the eligible Inventory.

</details>

<details>

<summary>External Inventory Cannot Be Created</summary>

External Inventory is available at the DSP Pro level. Confirm that the account supports external Inventory sources.

</details>

<details>

<summary>An Analytics User Cannot See Data</summary>

Confirm that:

* The Analytics User is associated with the correct Business Partner.
* The required Advertisers or Inventory entities are associated with that Business Partner.

</details>

***

## Related articles

* [Gamoshi DSP Entity Structure & Campaign Strategy Guide](/gamoshi-wiki/general-information/gamoshi-dsp-entity-structure-and-campaign-strategy-guide.md)
* [Business Partners](/gamoshi-wiki/core-entities/business-partners.md)
* [Inventory](/gamoshi-wiki/core-entities/inventory.md)
* [How to Create an Advertiser](/gamoshi-wiki/how-to-guides/how-to-create-an-advertiser.md)
* [How to create a DSP Campaign](/gamoshi-wiki/how-to-guides/how-to-create-a-dsp-campaign.md)
* [How to create a Creative](/gamoshi-wiki/how-to-guides/how-to-create-a-creative.md)
* [Analytics](/gamoshi-wiki/analytics.md)
* [Users](/gamoshi-wiki/core-entities/users.md)