> For the complete documentation index, see [llms.txt](https://support.gamoshi.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.gamoshi.com/gamoshi-wiki/how-to-guides/how-to-understand-the-potential-reach-of-your-campaigns.md).

# How to understand the potential reach of your campaigns

*Availability: DSP accounts and PE Enterprise accounts*

## Overview

This article explains how to evaluate the potential reach of your campaigns on the Gamoshi platform.

Before reviewing a specific campaign, understand the overall volume and diversity of the inventory available to your account. You can then refine the analysis using the targeting filters applied to the campaign.

***

## Understand the Volume and Diversity of Your Inventory

### Inventory Overview

**Relevant to:** Accounts using External Inventory Partners..

Navigate to **Inventory Module > Table Grid** to review each connected Inventory source, including GamoshiX marketplace Inventory and external connections.

A lightbulb icon appears next to each Inventory ID. Hover over the icon to view a short summary of:

* The traffic received from the Inventory.
* The Inventory’s overall performance.

This information provides a general overview of the Inventory available for your campaigns.

***

## Review Inventory Potential in the Analytics Module

The Analytics Module provides additional tools for evaluating the overall potential of your Inventory.

### QPS Screen

The QPS screen displays the number of incoming requests per second, or Incoming QPS.

You can review:

* Total Incoming QPS across all Inventory sources.
* Incoming QPS for each specific Inventory source.
* Data for time ranges from the last five minutes to the last three days.

This information helps you understand the request volume received from each Inventory source.

### BI Screen

In **Analytics Module > BI**, you can review the total Incoming Requests and break them down by different dimensions and filters.

The **Incoming Requests** metric represents the number of requests received from the Inventory during the selected date range.

You can view the data at hourly or daily granularity to identify changes in traffic volume over the day or across multiple days.

To analyze Incoming Requests, select the relevant Inventory dimensions and filters. For example:

* Add the **Time** dimension to view the total request volume over time.
* Add the **Inventory/Publisher** dimension to view request volume by Inventory source. The Inventory dimension is relevant only for accounts connecting External Inventories. When using the Publisher dimension, the Publisher ID for the GamoshiX Marketplace publishers is the seller ID in the [Gamoshi Sellers.json file](https://s.gamoshi.io/sellers.json).
* Add the **Country** dimension to view request volume by country.
* Add the **Domain** or **App Bundle** dimension to view request volume by website or application.
* Add any other relevant dimension to refine the analysis.

The Incoming Requests volume represents the maximum potential buying opportunity if the campaign achieves a 100% Clear Rate and a 100% Fill Rate.

***

## Estimate the Maximum Reach of a Specific Campaign

To estimate the potential reach of a specific campaign, create a query in **Analytics Module > BI** using the same filters applied to the Advertiser and Campaign.

You may need to add some targeting criteria as advanced filters.

For example, if a campaign targets:

* **Country:** United States.
* **Device:** Phone.
* **Source:** Site.
* **Media Type:** Banner.

Apply the same filters to the BI query.

Select the required date range and click **Go**. The resulting **Incoming Requests** value represents the maximum number of requests available for that campaign’s targeting configuration during the selected period.

***

## Review the Average Bid Floor

**Availability:**

* DSP accounts.
* PE Enterprise accounts.

The Bid Floor is the minimum bid price that a publisher is willing to accept for a bid to participate in its auction. Reviewing Bid Floors can help you understand the minimum bid price required to compete for the potential campaign traffic.

In **Analytics Module > BI**, review the potential traffic together with the average Bid Floors received from publishers.

Add Inventory-related dimensions to analyze the average Bid Floor at different levels of detail, including:

* Ad Type.
* Ad Size.
* Publisher.
* App Bundle.
* Domain.

Use the average Bid Floor, along with the desired traffic volume, to determine the campaign’s bid price.

***

## Related articles

* [Analytics](/gamoshi-wiki/analytics.md)
* [Gamoshi metrics](/gamoshi-wiki/general-information/gamoshi-metrics.md)
* [How to Manage Your Bid Price Strategy](/gamoshi-wiki/how-to-guides/how-to-manage-your-bid-price-strategy.md)
* [How to Use AVG Bid Floor Metric in Campaign Planning](/gamoshi-wiki/how-to-guides/how-to-use-avg-bid-floor-metric-in-campaign-planning.md)