> For the complete documentation index, see [llms.txt](https://support.gamoshi.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.gamoshi.com/gamoshi-wiki/how-to-guides/how-to-create-and-use-campaign-labels.md).

# How to create and use campaign labels

**Availability:** DSP accounts and PE Enterprise accounts.

## Overview

The **Campaign Labeling System** allows you to organize and categorize campaigns using flexible, multi-selectable Labels.

**Labels can be used to group campaigns by:**

* Strategy.
* Vertical.
* Seasonal event.
* Other custom categories.

Unlike campaign names, Labels let you assign multiple attributes to the same campaign. You can also use them to filter campaigns and analyze performance across campaign groups.

**Campaign Labels support:**

* Assigning multiple Labels to a campaign.
* Creating Labels during campaign setup.
* Centralized Label management.
* Bulk association with campaigns.
* Filtering and reporting in BI Analytics.

***

## Adding Labels to a Campaign

You can assign labels when creating or editing a campaign.

{% stepper %}
{% step %}

### Open the campaign form

Open the campaign creation or edit form.
{% endstep %}

{% step %}

### Go to the General tab

Go to the **General** tab.
{% endstep %}

{% step %}

### Open Label management

Locate the Labels bar below the campaign name, then click the **Manage Labels** icon.
{% endstep %}

{% step %}

### Select Labels

Select one or more Labels.
{% endstep %}

{% step %}

### Save the campaign

Save the campaign.

Selected Labels appear as removable capsules in the Labels bar.
{% endstep %}
{% endstepper %}

To remove a Label from the campaign, remove its capsule from the Labels bar.

***

## Creating a Label from a Campaign

A new Label can be created directly from the campaign’s General tab.

{% stepper %}
{% step %}

### Open the campaign form

Open the campaign creation or edit form.
{% endstep %}

{% step %}

### Go to the General tab

Go to the **General** tab.
{% endstep %}

{% step %}

### Open Label management

Click the **Manage Labels** icon.
{% endstep %}

{% step %}

### Enter the new Label

Enter the new Label.
{% endstep %}

{% step %}

### Associate the Label

Select the Label to associate it with the campaign.
{% endstep %}

{% step %}

### Save the campaign

Save the campaign.
{% endstep %}
{% endstepper %}

{% hint style="info" %}
Label validation is case-insensitive. For example, Black Friday and black friday are recognized as the same Label.
{% endhint %}

***

## Managing Campaign Labels

Account Managers and Admins can centrally manage Labels from:

**Advertiser Level > Labels**

The Labels table displays:

* The Label name.
* The Label’s unique ID.
* The number of associated campaigns.

From this screen, you can:

* Create Labels.
* Rename existing Labels.
* Delete Labels.
* Associate multiple campaigns with a Label.
* View the campaigns associated with a Label.

### Renaming a Label

Renaming a Label updates its name across all associated campaigns.

{% stepper %}
{% step %}

### Navigate to Labels

Navigate to **Advertiser Level > Labels**.
{% endstep %}

{% step %}

### Locate the Label

Locate the required Label.
{% endstep %}

{% step %}

### Edit the Label

Select the edit action and update the Label name.
{% endstep %}

{% step %}

### Save the changes

Save the changes.
{% endstep %}
{% endstepper %}

### Deleting a Label

Deleting a Label removes its associations with campaigns. It does not delete the associated campaigns.

{% stepper %}
{% step %}

### Navigate to Labels

Navigate to **Advertiser Level > Labels**.
{% endstep %}

{% step %}

### Locate the Label

Locate the required Label.
{% endstep %}

{% step %}

### Delete the Label

Select the delete action.
{% endstep %}

{% step %}

### Confirm the action

Confirm the action.
{% endstep %}
{% endstepper %}

{% hint style="warning" %}
Deleting a Label removes it from every campaign currently associated with it.
{% endhint %}

***

## Associating Multiple Campaigns with a Label

Use the **Link/Associate** action to connect multiple campaigns to the same Label.

{% stepper %}
{% step %}

### Navigate to Labels

Navigate to **Advertiser Level > Labels**.
{% endstep %}

{% step %}

### Locate the Label

Locate the required Label.
{% endstep %}

{% step %}

### Open Link/Associate

Open the **Link/Associate** window.
{% endstep %}

{% step %}

### Select campaigns

Select the campaigns to associate with the Label.
{% endstep %}

{% step %}

### Save the changes

Save the changes.
{% endstep %}
{% endstepper %}

***

## Viewing Associated Campaigns

The Labels table displays the number of campaigns associated with each Label.

Click the **Associated Campaigns** count to open the main Campaigns table filtered by the selected Label.

***

## Using Labels in Analytics

Campaign Labels are available in the **BI Analytics** dashboard.

### Filtering by Campaign Label

Use **Campaign Label** as a filter to limit Analytics data to campaigns associated with the selected Label.

### Breaking Down Data by Campaign Label

Use **Campaign Label** as a dimension to compare performance across different campaign groups.

***

## Related articles

* [Campaigns](/gamoshi-wiki/core-entities/campaigns.md)
* [How to create a DSP Campaign](/gamoshi-wiki/how-to-guides/how-to-create-a-dsp-campaign.md)
* [How to create a PE Campaign](/gamoshi-wiki/how-to-guides/how-to-create-a-pe-campaign.md)
* [Advertiser & Campaign Filters](/gamoshi-wiki/general-information/advertiser-and-campaign-filters.md)
* [Analytics](/gamoshi-wiki/analytics.md)