> For the complete documentation index, see [llms.txt](https://support.gamoshi.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.gamoshi.com/gamoshi-wiki/how-to-guides/how-to-create-a-dsp-campaign.md). # How to create a DSP Campaign ***Availability:** DSP accounts and PE Enterprise accounts.* ## Overview This guide explains how to create a DSP campaign. Campaigns connect advertisers to traffic sources. They define ad delivery, targeting, and budgets. The advertiser's creatives will be associated with the advertiser campaigns. Learn more about [entity hierarchy](/gamoshi-wiki/general-information/gamoshi-dsp-entity-structure-and-campaign-strategy-guide.md). *** ## Creating a Campaign ### Access the Campaign Creation Form You can create a campaign from the Campaigns overview or from a specific advertiser. {% tabs %} {% tab title="Option A" %} **From the Campaigns Overview** 1. Navigate to the *Advertisers Module > Campaigns*. 2. Click the + button in the top-right corner of the table. {% endtab %} {% tab title="Option B" %} **From an Advertiser** 1. Navigate to the *Advertisers Module > Advertisers List*. 2. Open the relevant advertiser. 3. Navigate to the *Campaigns tab*. 4. Click the + button. {% endtab %} {% endtabs %} ### When creating a campaign, you should define its general settings: * Naming * Traffic Source * Score * Scheduling * Budget and spending mode * Optimization Model ### And Additional Settings: * General filters, Location targeting, and audience segment targeting * Capping and user/device frequency capping * Associated creatives. *** ## Step-by-Step Guide {% stepper %} {% step %} ### Complete the General Tab Complete the required fields in **Campaign > General**. | **Field** | **Description** | **Notes** | | ------------------ | --------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------- | | Campaign Name | A descriptive name used to identify the campaign. | Use a clear and recognizable name. | | Advertiser Partner | The advertiser to which the campaign belongs. | Automatically populated when the campaign is created from an advertiser. | | Score | Determines the campaign’s auction priority within the advertiser hierarchy. | The value can range from 0 to 10. The default is 5. | | Traffic Source | The inventory or audience source available to the campaign. | Select an available option. We recommend selecting **All Traffic** and managing targeting through filters and Lists. | | Start Date | The date on which the campaign can begin running. | Defaults to the current date. A future date can also be selected. | | End Date | The date on which the campaign stops running. | Required when neither a Daily Budget nor an Hourly Budget is configured. | | Spending Mode | Determines how the campaign budget is spent. | Select **Regular** or **Aggressive**. | | Total Budget | The maximum amount the campaign can spend during its lifetime. | Required when neither a Daily Budget nor an Hourly Budget is configured. Enter the amount in dollars. | | eCPM ($) | The campaign’s price per 1,000 impressions. | Applies to all associated creatives unless overridden at the creative level. | ### Campaign Score The **Campaign Score** allows you to increase or decrease the priority of an entire campaign without changing the advertiser’s global settings. The score bridges the **Advertiser Score** and the scores of the campaign’s individual creatives. * **Range:** 0–10. * **Default:** 5. * **Higher score:** Higher auction priority. ### Spending Mode Choose how the campaign should spend its available budget: * **Regular:** The default mode. The budget is paced evenly across the campaign’s active hours to maintain consistent delivery. * **Aggressive:** The system does not pace the budget and attempts to spend it as quickly as possible. Delivery remains limited by the campaign’s targeting and the QPS (queries per second) settings configured in the **Capping** tab. The default limit is 50 QPS. {% hint style="info" %} After completing the required fields, click **Save** to unlock the campaign’s additional configuration tabs. {% endhint %} ### General Tab: Optional Fields The following fields provide additional budget and delivery controls. | **Field** | **Description** | **Default** | | ----------------------- | ------------------------------------------------------- | -------------------------------------- | | Daily Budget | The maximum amount the campaign can spend per day. | Unlimited | | Hourly Budget | The maximum amount the campaign can spend per hour. | Unlimited | | Day Parting | Restricts campaign delivery to selected days and hours. | Off; the campaign can run continuously | | Deal and Seat ID Filter | Restricts traffic using selected Deal IDs or Seat IDs. | Off; all traffic is accepted | * A **Daily Budget** is required when the Total Budget and End Date are not configured, and no Hourly Budget is set. * An **Hourly Budget** is required when the Total Budget and End Date are not configured, and no Daily Budget is set. ### Configure Day Parting Use **Day Parting** to define the days and hours during which the campaign can run. The schedule follows the account time zone configured under the account’s General Settings. * **Off:** The campaign can run continuously, 24 hours a day and seven days a week. * **On:** Select the specific days and hours during which the campaign should be active. When the campaign is outside its configured schedule, its state appears as **Stopped**. ### Configure Deal and Seat ID Filtering Use the **Deal and Seat ID Filter** to restrict the campaign to traffic associated with specific Deal IDs or Seat IDs. * **Default Deal ID:** The campaign’s Gamoshi Campaign ID. * **Default Seat ID:** The account’s Gamoshi Account ID. Use this filter when targeting a specific deal agreed with an SSP, including premium inventory agreements. ### Configure the Optimization Model The **Optimization Model** determines the campaign’s primary serving logic and the algorithm's impression prioritization. **Reach** **Reach** is the default optimization model. It maximizes the number of unique users reached by distributing impressions as widely as possible. **CTR Mode** **CTR Mode** prioritizes users and placements that are more likely to engage with the ad. The system aims to meet or exceed the configured Target CTR. When selecting CTR Mode, enter the minimum Target CTR in the provided field. The default is **0.1%**. **CTR Mode Requirements** For CTR optimization to operate correctly: * **Target URLs:** Every creative associated with the campaign must have a valid Target URL. CTR optimization will not run if any associated creative is missing. * **Data threshold:** The campaign requires a warm-up period of at least several thousand impressions so that the algorithm has enough data to learn and optimize. * **Target CTR:** You must enter the minimum Target CTR when selecting CTR Mode. {% hint style="info" %} For a new campaign, consider starting with Reach to collect baseline data. You can switch to CTR Mode after identifying the segments that generate stronger engagement. {% endhint %} {% endstep %} {% step %} ### Configure Additional Settings After saving the General tab, you can configure the remaining campaign tabs in any order. ### Filtering and Targeting Use the **Filtering and Targeting** tab to apply campaign-specific targeting in addition to the targeting configured at the advertiser level. To manage campaign filters: 1. Click **Add Rule** to create a targeting rule. 2. Configure the required filter. 3. Click **Delete** to remove an existing filter when needed. Advertiser-level filters appear in the **Advertiser Filters** section and are read-only from the campaign. {% hint style="info" %} Advertiser-level filters take precedence over campaign-level filters when they conflict. {% endhint %} For detailed targeting options, refer to the [**Filtering and Targeting Guide**](/gamoshi-wiki/general-information/advertiser-and-campaign-filters.md). ### Capping Use the **Capping** tab to configure campaign-specific spending and delivery limits. See the detailed [**Capping Guide**](/gamoshi-wiki/general-information/capping-metrics.md). **Available caps include:** * QPS (queries per second) limit is available for editing only when the campaign's Spending mode is aggressive; it defaults to 50 QPS in this case. Impression limits. * Impressions and Click limits. * User Frequency Caps. * Device Frequency Caps. ### Lists Use the **Lists** tab to associate Allow Lists and Block Lists with the campaign. ### Associate an Existing List 1. Click the **+** button in the top-right corner. 2. Select an existing List from the available options. 3. Save the association. ### Create a New List 1. Click the **+** button. 2. Click the **Here** link. 3. Create and save the List. A List created from the campaign is automatically associated with the current campaign. For detailed instructions, refer to the [**Lists guide**](/gamoshi-wiki/general-information/lists-types.md). ### Creatives Use the **Creatives** tab to associate ad creatives with the campaign. ### Associate Existing Creatives 1. Click the **+** button. 2. Select the required creatives from the advertiser’s available creatives. 3. Save the association. ### Create a New Creative 1. Click the **+** button. 2. Select **New Creative**. 3. Complete and save the Creative form. A creative created from the campaign is automatically associated with that campaign. Use the creative row actions to modify or remove an association. Removing an association disconnects the creative from the campaign without deleting it. {% hint style="info" %} A campaign must have at least one active creative before it can serve. {% endhint %} For detailed instructions, refer to the [**Creative Creation Guide**](/gamoshi-wiki/how-to-guides/how-to-create-a-creative.md). {% endstep %} {% endstepper %} *** ## Campaign Actions The available campaign actions depend on where you access the campaign. {% tabs %} {% tab title="From Advertisers Module > Campaigns" %} In the campaign’s **Actions** column, you can: * **Edit:** Open and modify the campaign. * **View Creatives:** Open the **Creatives** screen, automatically filtered by the selected campaign. * **Duplicate:** Create a copy of the campaign. * **View Analytics:** Open the campaign’s analytics in **BI**. * **Archive:** Archive the campaign. {% endtab %} {% tab title="From Advertiser Details > Campaigns" %} In the campaign’s **Actions** column, you can: * **Edit:** Open and modify the campaign. * **Duplicate:** Create a copy of the campaign. * **Archive:** Archive the campaign. {% endtab %} {% endtabs %} ### Activate or Pause a Campaign From either location, use the **Active** switch to activate or pause a campaign. When the switch is turned off, the campaign is paused immediately, and its status changes to **Paused**. ### Duplicate a Campaign When you duplicate a campaign, all its properties and associated entities are copied to the new campaign. The duplicated campaign is created with a **Paused** status, allowing you to review and modify its configuration before activating it. *** ## Campaign Status and State ### Campaign States | **State** | **Meaning** | | --------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Running | The campaign is live and can serve ads. | | Pending | The campaign has a future Start Date and will start automatically on that date. A new campaign will be in pending mode for 5 min from creation before starting to run. | | Stopped | Day Parting is enabled, and the current time is outside the configured schedule. | | Finished | The End Date has passed, or the Total Budget has been exhausted. | | Capped | The Daily Budget or Hourly Budget has been reached. Delivery resumes in the next applicable period. | ### Campaign Serving Requirements A campaign can serve only when all the following requirements are met: * **Campaign Status:** Active. * **Campaign State:** Running. * **Creative Association:** At least one active creative is associated with the campaign. * **Date Range:** The current date falls within the campaign’s configured Start Date and End Date. If any of these requirements are not met, the campaign will not serve. *** ## Related articles * [Campaigns](/gamoshi-wiki/core-entities/campaigns.md) * [Gamoshi DSP Entity Structure & Campaign Strategy Guide](/gamoshi-wiki/general-information/gamoshi-dsp-entity-structure-and-campaign-strategy-guide.md) * [How to Create an Advertiser](/gamoshi-wiki/how-to-guides/how-to-create-an-advertiser.md) * [Advertiser & Campaign Filters](/gamoshi-wiki/general-information/advertiser-and-campaign-filters.md) * [Capping metrics](/gamoshi-wiki/general-information/capping-metrics.md) * [Lists Types](/gamoshi-wiki/general-information/lists-types.md) * [How to create a Creative](/gamoshi-wiki/how-to-guides/how-to-create-a-creative.md) * [How to manage the pacing of a campaign](/gamoshi-wiki/how-to-guides/how-to-manage-the-pacing-of-a-campaign.md)