> For the complete documentation index, see [llms.txt](https://support.gamoshi.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.gamoshi.com/gamoshi-wiki/how-to-guides/how-to-create-a-business-partner.md).

# How to create a Business partner

**Availability:** All accounts.

## Overview

This guide provides instructions for establishing a Business Partner, defining its general settings, and configuring sellers.json details.

Through the [**Business Partners**](/gamoshi-wiki/core-entities/business-partners.md) module, you can efficiently set up and supervise the business entities linked to your account.

As the core administrative root of an entity hierarchy, a Business Partner can be connected to Advertisers, Inventory entities, or both. See the [entity hierarchy guide here](/gamoshi-wiki/general-information/gamoshi-dsp-entity-structure-and-campaign-strategy-guide.md).

***

## Creating a Business Partner

{% stepper %}
{% step %}

### Open the Creation Form

1. Navigate to the **Business Partners Module > Regular**.
2. Click the **+** button in the top-right corner of the table.
3. The **New Business Partner** form opens.
   {% endstep %}

{% step %}

### Enter the Business Partner Name

Enter the Business Partner’s name in the mandatory **Name** field.
{% endstep %}

{% step %}

### Complete the Optional Fields

Complete any applicable optional fields.
{% endstep %}
{% endstepper %}

***

## Business Partner Optional Fields

| **Field**            | **Description**                                                                                                                                                                                                                                                                                                                            | **Relevant For** **Advertiser Business Partner/Inventory Business Partner** |
| -------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | --------------------------------------------------------------------------- |
| Legal Company Name   | Enter the Business Partner’s legal or registered company name.                                                                                                                                                                                                                                                                             | Both                                                                        |
| Description          | Enter a short description of the Business Partner.                                                                                                                                                                                                                                                                                         | Both                                                                        |
| Seller JSON ID       | Defines the sellers.json ID associated with the Business Partner and its ads.txt records. By default, the Gamoshi Business Partner ID is used. To preserve an existing identifier, enter the legacy value in this field. The entered value also appears in the ads.txt records of Inventory entities associated with the Business Partner. | Inventory Business Partner                                                  |
| Contact Person Name  | Enter the name of the contact person at the Business Partner’s company.                                                                                                                                                                                                                                                                    | Both                                                                        |
| Contact Person Phone | Enter the contact person’s phone number.                                                                                                                                                                                                                                                                                                   | Both                                                                        |
| Contact Person Email | Enter the contact person’s email address.                                                                                                                                                                                                                                                                                                  | Both                                                                        |
| Contact Person Skype | Enter the contact person’s Skype details.                                                                                                                                                                                                                                                                                                  | Both                                                                        |
| Seller Buyer Domain  | Enter the domain by which Advertisers identify the buyer. This field is relevant when an Advertiser is associated with the Business Partner and the account’s default value must be changed.                                                                                                                                               | Advertiser Business Partner                                                 |
| Activate Seller JSON | When enabled for a Business Partner associated with Inventory, the Business Partner is added to the **Sellers** section in sellers.json.                                                                                                                                                                                                   | Inventory Business Partner                                                  |

***

## Configuring sellers.json Information for a Business Partner associated with Inventory partners.

When **Activate Seller JSON** is enabled, complete the relevant fields in sellers.json.

| **Field**              | **Description**                                                                                                     |
| ---------------------- | ------------------------------------------------------------------------------------------------------------------- |
| Seller Name            | Enter the Seller’s name. This field is mandatory when **Activate Seller JSON** is enabled.                          |
| Seller Domain          | Enter the Seller’s domain. This field is mandatory when **Activate Seller JSON** is enabled.                        |
| Seller Type            | Select the Seller Type from the list. This field is mandatory when **Activate Seller JSON** is enabled.             |
| Seller Comment         | Enter an optional comment about the Seller.                                                                         |
| Is Seller Confidential | Select **Yes** or **No**.                                                                                           |
| Is Seller Passthrough  | Select **Yes** or **No**.                                                                                           |
| Preview Seller JSON    | View a preview of the Business Partner’s sellers.json section based on the entered information and selected values. |

{% hint style="info" %}
**Important:** **Activate Seller JSON** applies to Business Partners associated with Inventory entities.
{% endhint %}

***

## Saving the Business Partner

After completing the required and applicable optional fields, click **Save**.

***

## Business Partner Associations

Business Partners act as organizational containers for associated Advertisers and Inventory entities.

To manage these associations:

{% stepper %}
{% step %}

### Navigate to Business Partners

Navigate to the **Business Partners Module > Regular**.
{% endstep %}

{% step %}

### Locate the Business Partner

Locate the required Business Partner.
{% endstep %}

{% step %}

### Manage Connected Partners

Click **Manage Connected Partners** in the **Actions** column.
{% endstep %}

{% step %}

### Select Associated Entities

Select the Advertisers and Inventory entities to associate with the Business Partner.
{% endstep %}

{% step %}

### Save the Changes

Save the changes.
{% endstep %}
{% endstepper %}

These associations determine the data available to the Business Partner’s Analytics Users.

You can also associate a Business Partner with an entity from the entity form or table row. In the **Actions** column, select ***Associate Business Partner**.*

***

## Analytics User Management

### What Is an Analytics User?

An Analytics User is a user who receives limited dashboard access to view performance data for a specific Business Partner.

Analytics Users can be created for Business Partners associated with:

* Advertisers.
* Inventory entities.
* Both Advertisers and Inventory entities.

### Analytics Access Scope

Analytics Users can access only the data belonging to the Advertisers and Inventory entities associated with their Business Partner.

They cannot view data belonging to other Business Partners in the account.

Analytics Users see the **Analytics view only** when they sign in to the Gamoshi dashboard.

### Analytics User Use Cases

Analytics User access can be used to:

* Give Advertiser clients access to their campaign performance.
* Allow Inventory partners to view their traffic and revenue data.
* Give team members access to specific client accounts.
* Allow third-party vendors to monitor the accounts they manage.

***

## Creating and Managing Analytics Users

{% stepper %}
{% step %}

### Create or Select a Business Partner

1. Navigate to the **Business Partners Module > Regular**.
2. Create a new Business Partner or locate an existing one.
3. Complete the Business Partner’s basic information.
   {% endstep %}

{% step %}

### Associate Advertisers or Inventory

1. Click **Manage Connected Partners** in the **Actions** column.
2. Select the Advertisers and Inventory entities to associate with the Business Partner.
3. Save the associations.
   {% endstep %}

{% step %}

### Add an Analytics User

1. Locate the required Business Partner.
2. Click **Add Analytics User** in the **Actions** column.
3. Enter the user’s credentials and contact information.
4. Configure the access permissions.
5. Save the Analytics User.

The Analytics User receives login credentials and can access the Analytics data associated with the Business Partner.

You can also add an Analytics User from ***Users Module > Analytics Users***. When creating the user, select the correct Business Partner.

For complete instructions, refer to the [**Analytics Users Guide**](/gamoshi-wiki/core-entities/users.md).
{% endstep %}
{% endstepper %}

### Analytics User Management Best Practices

* Grant access only to the data each user requires.
* Review Analytics User access regularly.
* Use descriptive Business Partner names.
* Maintain a record of each user’s data access.

***

## Related articles

* [Business Partners](/gamoshi-wiki/core-entities/business-partners.md)
* [Users](/gamoshi-wiki/core-entities/users.md)
* [Analytics](/gamoshi-wiki/analytics.md)
* [Gamoshi DSP Entity Structure & Campaign Strategy Guide](/gamoshi-wiki/general-information/gamoshi-dsp-entity-structure-and-campaign-strategy-guide.md)