> For the complete documentation index, see [llms.txt](https://support.gamoshi.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.gamoshi.com/gamoshi-wiki/general-information/gamoshi-programmatic-platform-account-types.md).

# Gamoshi Programmatic Platform – Account Types

## Overview

Gamoshi's platform is built on a single ecosystem with two distinct account types: **DSP** and **Programmatic Exchange (PE)**. Both run on the same underlying technology, but they serve different roles in the programmatic ecosystem: one for buying and managing media, the other for building and operating a private trading environment.

***

## DSP Account Type

A **DSP (Demand-Side Platform) account** is a self-serve media-buying environment. It's designed for advertisers, agencies, and buyers who want to create, launch, and optimize their own programmatic campaigns, accessing supply, applying targeting, and tracking performance from a single dashboard.

### Plan Tiers: Basic, Pro, Enterprise

DSP accounts are available in three tiers:

* **Basic** – Core tools for straightforward campaign creation and management, with access to GamoshiX marketplace traffic.
* **Pro** – All Basic features, plus up to ten advanced integrations for external inventory, ad quality tools integration support, enhanced data capabilities, and personalized Slack/Google Chat support.
* **Enterprise** – Complete control with comprehensive tools: Unlimited integrations for External Inventories, advanced data features, customizations, a dedicated account manager, and an option for a full white-label solution.

### Core Capabilities

* **Multi-channel delivery** – Banner, native, video, and rich media across web, mobile web, in-app, and CTV.
* **Campaign & creative management –** Advertiser and campaign setup, budget management, capping and day-parting, and management of display, native, video, and audio creatives, including a creative studio for banner ads.
* **Targeting & filtering –** General filters such as channel, media type, device, and format; location filters; contextual targeting; audience segments targeting; and pre-bid fraud filtering, with blocklist/allowlist management (record limits scale by tier).
* **Geo targeting** – Country/city/region/zip-level targeting, GPS vs. IP-based location, radius targeting, and GeoJSON upload; Enterprise adds a dedicated Geo Analytics dashboard with heatmaps.
* **Optimization** – Bid optimization and CTR-based optimization algorithms; Enterprise supports custom algorithms.
* **Analytics** – Real-time BI dashboard, aggregated reports, reporting API, and partner-user dashboard logins.
* **External inventory management** (Pro & Enterprise) – Connect and manage external supply beyond the GamoshiX marketplace, including bid floor management, OpenRTB 2.3–2.6 support, header bidding adapters, VAST and script support.
* **Support** – Help desk and wiki access at all tiers; dedicated account management and chat support at Pro/Enterprise.

***

## Programmatic Exchange (PE) Account Type

A **Programmatic Exchange (PE) account** is for building and operating a private ad exchange. Rather than buying media directly, PE account holders create a centralized trading environment that connects their own supply (publishers) and demand (advertisers/DSPs) partners, translating different integration protocols (RTB, Prebid, VAST, SDKs) into one unified auction.

### Plan Tiers: Pro, Enterprise

PE accounts are available in two tiers:

* **Pro** – A centralized trading environment for connecting external supply and demand partners across web, mobile, and CTV.
* **Enterprise** – The full hybrid solution, combining pure programmatic infrastructure with full DSP capabilities. Includes full white-labeling, custom QPS, Dashboard API access, and advanced data capabilities and algorithms.

### Core Capabilities

* **Marketplace building** – Create a custom marketplace, connect your own supply and demand partners, and run a unified RTB auction across web, mobile, and CTV.
* **External inventory & advertiser management** – Unlimited external supply and advertiser integrations, OpenRTB 2.3–2.6 support, pre-built integration templates to major SSPs/DSPs, and header bidding support (server and client).
* **Campaigns & creatives** – Advertiser management at both tiers; full campaign management, day-parting, and conversion tracking are Enterprise-only.
* **Targeting & filtering** – Advertiser-level filters at both tiers; campaign-level filters, contextual targeting, and audience management are Enterprise-only. List management scope expands from limited (Pro) to full (Enterprise).
* **Optimization** – QPS throttling and bid optimization at both tiers; advanced pricing and CTR-based optimization are Enterprise-only.
* **Data** – Mapping rules support at both tiers (limited on Pro, full on Enterprise); data enrichment and dynamic retargeting lists are Enterprise-only.
* **External provider integrations** – Post-bid fraud detection support at both tiers; ad quality tools, DMP integrations, and external tracking provider integrations are Enterprise-only.
* **Ads.txt & Sellers.json** – Ads.txt and SCHAIN/Sellers.json support at both tiers; full Sellers.json management is Enterprise-only.
* **Analytics** – Real-time BI dashboard and reporting API at both tiers; aggregated performance reports and geo analytics/heatmaps are Enterprise-only.

***

## Key Differences at a Glance

|                                 | **DSP Account**                | **PE Account**                                                        |
| ------------------------------- | ------------------------------ | --------------------------------------------------------------------- |
| **Primary purpose**             | Buy and manage media/campaigns | Build and operate a private ad exchange                               |
| **Who it's for**                | Advertisers, agencies, buyers  | Ad-tech companies, publishers, businesses building their own exchange |
| **Entry tier**                  | Basic                          | Pro                                                                   |
| **Highest tier**                | Enterprise                     | Enterprise                                                            |
| **GamoshiX marketplace access** | Yes, at all tiers              | Optional, where relevant                                              |
| **White label**                 | Enterprise only                | Enterprise only (DNS white label from Pro)                            |

***

## Choosing the Right Account Type

* Choose a **DSP account** to run and optimize your own advertising campaigns using Gamoshi's supply and tools.
* Choose a **PE account** to build a branded, private exchange that connects your own supply and demand partners under a unified auction.

***

## Troubleshooting

<details>

<summary>Not sure which account type your organization has?</summary>

Check with your dedicated account manager or refer to your plan confirmation from Gamoshi.

</details>

<details>

<summary>Need features not listed under your current tier?</summary>

Contact your account manager to discuss upgrading to a higher tier or account type.

</details>

***

## Related articles

* [Getting Started with a DSP account](/gamoshi-wiki/quick-start/getting-started-with-a-dsp-account.md)
* [Getting Started with a PE account](/gamoshi-wiki/quick-start/getting-started-with-a-pe-account.md)
* [Gamoshi DSP Entity Structure & Campaign Strategy Guide](/gamoshi-wiki/general-information/gamoshi-dsp-entity-structure-and-campaign-strategy-guide.md)
* [Gamoshi Open RTB Specification](/gamoshi-wiki/general-information/gamoshi-open-rtb-specification.md)
* [Inventory Integration Types](/gamoshi-wiki/core-entities/inventory/inventory-integration-types.md)