> For the complete documentation index, see [llms.txt](https://support.gamoshi.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.gamoshi.com/gamoshi-wiki/core-entities/internal-audiences.md).

# Internal Audiences

*Availability: PE Enterprise accounts and DSP Pro accounts or higher. Virtual Audiences are available to all accounts.*

## Overview

The **Audience** module provides tools to establish and manage internal Audience groups and their Inventory components. These Audience groups act as folders that partition incoming traffic for your account and enable management of business partners and inventories. This module handles administrative control of internal audiences, which applies when overseeing external inventories rather than the GamoshiX Marketplace.

**The platform supports three types of internal Audiences:**

| **Audience type**  | **Description**                                                               | **Availability**                             |
| ------------------ | ----------------------------------------------------------------------------- | -------------------------------------------- |
| Virtual Audience   | A predefined, dynamic group built in real time by filtering incoming traffic. | All accounts                                 |
| Automatic Audience | The default Audience created automatically for a new S2S Advertiser.          | PE Enterprise accounts                       |
| Regular Audience   | A reusable Audience group created and managed manually by the user.           | PE Enterprise and DSP Pro accounts or higher |

***

## Audience Types

### Virtual Audiences

*Available for all types of accounts*

Virtual Audiences are predefined, dynamic filters applied to incoming traffic. Their members are determined in real time based on the traffic that matches each Audience’s criteria.

The following Virtual Audiences are available:

1. All Traffic.
2. All Site Video Traffic.
3. All Site Banner Traffic.
4. All In-App Video Traffic.
5. All In-App Banner Traffic.
6. All CTV Traffic.
7. All OTT Traffic.
8. All Native Traffic.

Virtual Audiences can be:

* Associated with an Advertiser through a Campaign, in the same way as a Regular Inventory or Audience.
* Added as members of Automatic or Regular Audiences.

{% hint style="info" %}
**Important:** Virtual Audiences are system-defined. Users cannot create, remove, or archive them.
{% endhint %}

### Automatic Audiences

*Available for PE Enterprise accounts*

An Automatic Audience is created whenever a new S2S Advertiser is created using an RTB or Server Header Bidding integration.

The Automatic Audience:

* Serves as the Advertiser’s default Audience.
* Belongs exclusively to that Advertiser.
* Cannot be associated with Campaigns belonging to other Advertisers.
* Is connected to the Advertiser through the Automatic Campaign created with the Advertiser.
* Is initially created without members.

For more information, refer to the [**Automatic Campaign Guide**](/gamoshi-wiki/how-to-guides/how-to-create-a-pe-campaign.md).

#### Managing Automatic Audience Members

Members of an Automatic Audience can include:

* Virtual Audiences.
* Other Audiences.
* Business Partners.
* Inventory entities.

To add or remove members:

{% stepper %}
{% step %}
Navigate to **Audience Module > Automatic**.
{% endstep %}

{% step %}
Locate the required Automatic Audience.
{% endstep %}

{% step %}
Click the **Edit** action in the **Actions** column.
{% endstep %}

{% step %}
Select the required Audience members.
{% endstep %}

{% step %}
Use the filter in the top-left corner of the available-members table to filter by member type.
{% endstep %}

{% step %}
Click **Update**.
{% endstep %}
{% endstepper %}

### Regular Audiences

*Available for PE Enterprise accounts and DSP PRO account level and higher*

Regular Audiences are manually created, reusable Audience groups.

A Regular Audience can contain:

* Inventory entities.
* Business Partners.
* Virtual Audiences.
* Automatic Audiences.
* Other Regular Audiences.

A Regular Audience can be associated with any Campaign and reused across multiple Campaigns.

#### Creating a Regular Audience

{% stepper %}
{% step %}
Navigate to **Audience Module > Regular**.
{% endstep %}

{% step %}
Click the **+** button in the top-right corner of the table.
{% endstep %}

{% step %}
Enter the Audience name in the **Create an Audience** form.
{% endstep %}

{% step %}
Select the required members, or add them later.
{% endstep %}

{% step %}
Click **Save**.
{% endstep %}
{% endstepper %}

#### Managing a Regular Audience

After creating a Regular Audience, you can:

* Edit its name.
* View its members.
* Add or remove members.
* Associate it with an Advertiser through a Campaign.
* View the Advertisers associated with it through Campaigns.

To view associated Advertisers, use the relevant icon in the **Actions** column.

You can also add or remove Audience members from the Advertiser form under the **Campaigns** tab.

{% hint style="info" %}
**Important:** Changes to a Regular Audience’s members affect every entity and Campaign associated with that Audience.
{% endhint %}

***

## Audience Members and Hierarchy

Virtual, Automatic, and Regular Audiences can be added as members of another Regular/ Automatic Audience.

The platform supports a maximum of two levels in the Audience hierarchy. An Audience that already contains another Audience cannot be nested within an additional Audience.

***

### Related articles

* [Business Partners](/gamoshi-wiki/core-entities/business-partners.md)
* [Advertisers](/gamoshi-wiki/core-entities/advertisers.md)
* [Campaigns](/gamoshi-wiki/core-entities/campaigns.md)
* [Inventory](/gamoshi-wiki/core-entities/inventory.md)
* [How to create a PE Campaign](/gamoshi-wiki/how-to-guides/how-to-create-a-pe-campaign.md)