> For the complete documentation index, see [llms.txt](https://support.gamoshi.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.gamoshi.com/gamoshi-wiki/core-entities/creatives.md).

# Creatives

*Available for DSP accounts and PE Enterprise accounts*

## Overview

The **Creatives** tab allows you to create and manage the advertising content associated with an advertiser, including banners, videos, native, and audio ads.

Creatives are the ads displayed to users. A creative must be associated with an active campaign before it can serve.

See here for a detailed guide on [entity hierarchy](/gamoshi-wiki/general-information/gamoshi-dsp-entity-structure-and-campaign-strategy-guide.md).

***

## Access Creative Management

### For a New Advertiser

{% stepper %}
{% step %}
Complete and save the advertiser’s General tab
{% endstep %}

{% step %}
Open the Creatives tab
{% endstep %}

{% step %}
Create and manage the advertiser’s creatives
{% endstep %}
{% endstepper %}

{% hint style="info" %}
**Important:** Complete and save the *Advertiser->General tab* before the Creatives tab becomes available.
{% endhint %}

### For an Existing Advertiser

{% stepper %}
{% step %}
Navigate to Advertisers Module > Advertisers List
{% endstep %}

{% step %}
Locate the relevant advertiser
{% endstep %}

{% step %}
Click the Edit icon in the Actions column
{% endstep %}

{% step %}
Open the Creatives tab
{% endstep %}
{% endstepper %}

### Alternative Access Options

You can also access creatives from the following locations:

* **Advertisers Module > Creatives:** Manage creatives across multiple advertisers and use filtering or bulk actions.
* **Campaign > Creatives:** View and manage the creatives associated with a specific campaign.

***

## Supported Creative Types

The platform supports three main media types, each with several format options.

### Banner Creatives

* **Image:** Standard image files, including JPG, PNG, and GIF.
* **HTML:** Custom HTML code for interactive banners.
  * Write HTML - manually insert the HTML code.
  * Upload a file - Upload a ZIP file like Google Web Designer, Adobe, etc.
  * Use Creative Studio Design - choose a design template created in the [Gamoshi Creative Studio](/gamoshi-wiki/how-to-guides/how-to-use-gamoshi-creative-studio.md).

### Video Creatives

* **Video File:** A directly uploaded video file.
* **VAST URL:** A URL linking to an external VAST tag.
* **VAST Inline:** Embedded VAST XML code.

### Native Creatives

* **Native Studio** - upload an image and use the Gamoshi Native Studio to add all required fields to run a Native ad - [see detailed guide](/gamoshi-wiki/how-to-guides/how-to-create-native-banner-creatives.md).
* A Native creative can also serve on standard banner placements when **Run Native in Banner Spot** is enabled.

### Audio Creatives

* **Audio File:** A directly uploaded audio file.
* **VAST Tag:** An external audio VAST tag.
* **VAST Inline:** Embedded audio VAST XML code.

***

## Manage Creatives

From the *Advertiser->Creatives tab/screen*, you can:

* View all creatives associated with the advertiser.
* Create creatives in any supported format.
* Activate or pause creatives.
* Associate allow lists and Block lists with the creative.
* Associate/remove campaigns with the creatives.
* Archive creatives that are no longer required.
* Edit existing creatives, subject to media-type limitations.
* Duplicate creatives to create similar ads more quickly.

***

## Understand Creative Serving Requirements

A creative can serve only when all the following conditions are met:

* **Creative Status:** Active.
* **Creative State:** Running.
* **Campaign Association:** The creative is associated with a campaign.
* **Campaign Status and State:** The associated campaign is active and running.

{% hint style="warning" %}
If any of these conditions are not met, the creative will not serve.
{% endhint %}

***

## Create and Associate Creatives with Campaigns

You can create and associate a creative from either the Campaign or Advertiser level.

For a detailed guide on [how to create a creative](/gamoshi-wiki/how-to-guides/how-to-create-a-creative.md).

### Option 1: Create a Creative from a Campaign

{% stepper %}
{% step %}
Open the relevant campaign
{% endstep %}

{% step %}
Navigate to the Campaign > Creatives tab
{% endstep %}

{% step %}
Click the + button
{% endstep %}

{% step %}
Click New Creative
{% endstep %}

{% step %}
Complete and save the New Creative form

The new creative is automatically associated with the current campaign.
{% endstep %}
{% endstepper %}

### Option 2: Create a Creative from an Advertiser

{% stepper %}
{% step %}
Open the advertiser’s Creatives tab
{% endstep %}

{% step %}
Create a creative using the required Media Type and format
{% endstep %}

{% step %}
Open the advertiser’s Campaigns tab
{% endstep %}

{% step %}
Create a campaign or select an existing one
{% endstep %}

{% step %}
Open the campaign’s Creatives tab
{% endstep %}

{% step %}
Add the creative to the campaign

Once associated, active and running creatives can serve through the active and running campaign.
{% endstep %}
{% endstepper %}

On the campaign ->Creatives tab, you can edit a creative and delete a creative. The Delete action removes the creative from the campaign; the creative will remain at the advertiser level for selection in other campaigns.

***

## Configure Creative-Level Targeting

### Lists

You can associate targeting lists directly with individual creatives.

From the creative level, you can:

* Associate an existing List with a creative.
* Remove a List association without deleting the List.
* Edit List content by adding or removing targeting values.
* Create a List for creative-level targeting.

You can also manage Lists centrally from the **Targeting Module**.

### Filters

You can also configure country and category filters at the creative level.

***

## Duplicate Creatives

Duplicating a creative provides a quick starting point for creating a similar ad.

### Information Included in the Duplicate

* Creative settings and configurations.
* Media files and content.
* Basic targeting parameters.
* Campaign associations.

### Information Not Included in the Duplicate

* List associations.

Add these associations manually to the duplicated creative.

***

## Edit Creatives

### Settings You Can Edit

* Creative name and description.
* Targeting settings and Lists.
* Campaign associations.
* Creative status.

### Settings You Cannot Edit

After a creative is created, you cannot change:

* Its Media Type, such as changing a Banner creative to a Video creative.

To use a different Media Type or format, create a new creative. You can duplicate the existing creative as a starting point.

For a detailed guide on [how to create a creative](/gamoshi-wiki/how-to-guides/how-to-create-a-creative.md).

***

## Related articles

* [How to create a Creative](/gamoshi-wiki/how-to-guides/how-to-create-a-creative.md)
* [How to Use Gamoshi Creative Studio](/gamoshi-wiki/how-to-guides/how-to-use-gamoshi-creative-studio.md)
* [How to Create Native Banner Creatives](/gamoshi-wiki/how-to-guides/how-to-create-native-banner-creatives.md)
* [Campaigns](/gamoshi-wiki/core-entities/campaigns.md)
* [Gamoshi DSP Entity Structure & Campaign Strategy Guide](/gamoshi-wiki/general-information/gamoshi-dsp-entity-structure-and-campaign-strategy-guide.md)