> For the complete documentation index, see [llms.txt](https://support.gamoshi.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.gamoshi.com/gamoshi-wiki/core-entities/advertisers.md).

# Advertisers

***Availability:** DSP accounts and PE accounts.*

## Overview

The Advertisers Module is your central hub for managing buyers and their advertising campaigns. Think of it as a client management system: you create new advertisers, configure their targeting preferences, and oversee all their campaign activity from one place.

For more information about the relationship between Business Partners, Advertisers, Campaigns, and Creatives, refer to the [Entity Structure and Campaign Strategy Guide](/gamoshi-wiki/general-information/gamoshi-dsp-entity-structure-and-campaign-strategy-guide.md).

***

## Creating a New Advertiser

{% stepper %}
{% step %}

### Access the Advertiser Creation Form

1. Navigate to the **Advertisers Module** in the main menu.
2. Open the **Advertisers List** tab.
3. Click the **+** button in the top-right corner of the table.
4. This opens the **New Advertiser** form.
   {% endstep %}

{% step %}

### Complete the General Information

{% hint style="warning" %}
Complete and save the General tab before any other configuration tab becomes available.
{% endhint %}

1. Fill in all required fields (marked with a red line on the left).

{% hint style="info" %}
The ***Integration method*** select box is available only for the PE account type.

Choose the appropriate integration method.

If you select a preset template, the mandatory fields in the General tab will auto-populate, and the default settings will be activated.

For advanced configurations, go to the Integration tab (available after saving the General tab).
{% endhint %}

2. Click **Save**.
3. The remaining tabs will now be unlocked.
   {% endstep %}

{% step %}

### Configure Additional Settings

Once you save General information, you can configure the following settings in any order.
{% endstep %}

{% step %}

### For a detailed guide

For a detailed guide on [how to create an advertiser](/gamoshi-wiki/how-to-guides/how-to-create-an-advertiser.md)
{% endstep %}
{% endstepper %}

***

## Additional Settings

#### Filtering and Targeting

* Set up filters and targeting parameters.
* [*See detailed guide*](/gamoshi-wiki/general-information/advertiser-and-campaign-filters.md) *→*

#### Capping

* Configure impressions and click caps.
* Set hourly, daily, and total budget spending controls.
* [*See detailed guide*](/gamoshi-wiki/general-information/capping-metrics.md) *→*

#### Lists

* Associate blocklists and allowlists.
* [*See detailed guide*](/gamoshi-wiki/general-information/lists-types.md) *→*

#### Campaigns

* Create and organize advertising campaigns.
* [*See detailed guide →*](/gamoshi-wiki/core-entities/campaigns.md)

#### Creatives

* Create and manage ad creatives.
* Associate creatives with specific campaigns.
* [*See detailed guide*](/gamoshi-wiki/core-entities/creatives.md) *→*

#### Mapping Rules

{% hint style="info" %}
**Available for PE account type only**
{% endhint %}

**Purpose:** Control how data fields are aligned between your platform and external partner systems.

**What you can configure:**

* Map incoming partner fields to the correct internal fields.
* Adjust field values to meet platform requirements.
* Apply default values when partner data is missing.

**How it works:** Mapping rules ensure that advertiser and campaign data flows smoothly between systems, avoiding mismatches and delivery errors.

[See detailed guide](/gamoshi-wiki/general-information/mapping-rules.md) →

***

## Understanding the Tech Fee

**What it is:** A tech fee is a percentage deducted from an advertiser's bids. It's typically used when:

* The advertiser sends gross bid prices to you, or
* You wish to apply a universal fee across all bids.

### How to configure it

{% stepper %}
{% step %}

### Enter the Tech Fee

Enter the percentage in the **Tech Fee** field (default is 0%).
{% endstep %}

{% step %}

### Apply the fee

The fee is automatically deducted from all of the advertiser's bids.
{% endstep %}
{% endstepper %}

#### Use cases

* Your agency deducts a fee from an advertiser's or buyer's gross spend. Set a default **Tech Fee** percentage in your account's **General** settings. It applies to each new advertiser.
* An advertiser or buyer deducts a percentage from gross spend. Set their **Tech Fee** percentage in that advertiser's **General** settings.
* A PE account receives gross bids from an SSP through an S2S buyer. Enter the SSP's margin as the advertiser's **Tech Fee**. Reporting then reflects the difference between gross and net bids.

#### How it appears in reporting

* **Spend** – the net amount after tech fee deduction.
* **Gross Spend** – the original amount before deduction.

{% hint style="info" %}
You can set a default tech fee for the entire account under **Settings > Pricing**, saving time when creating new advertisers.
{% endhint %}

***

### Troubleshooting

<details>

<summary>Other tabs aren't showing after filling in General info.</summary>

Make sure **Save** was clicked after completing the General tab.

</details>

<details>

<summary>Red lines are appearing next to fields.</summary>

These mark mandatory fields that must be completed before the form can be saved.

</details>

<details>

<summary>Need to change the tech fee later?</summary>

It can be updated at any time from the advertiser's **General** tab.

</details>

***

### Related articles

* [How to Create an Advertiser](/gamoshi-wiki/how-to-guides/how-to-create-an-advertiser.md)
* [Campaigns](/gamoshi-wiki/core-entities/campaigns.md)
* [Advertiser & Campaign Filters](/gamoshi-wiki/general-information/advertiser-and-campaign-filters.md)
* [Capping metrics](/gamoshi-wiki/general-information/capping-metrics.md)
* [Lists Types](/gamoshi-wiki/general-information/lists-types.md)